Senior Media Planner

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth.

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

Role Summary and Impact:

EssenceMediacom is a brand of WPP Media the worlds largest media investment company and are a part of fact we are responsible for one in every three ads you see globally. We are currently looking for a Senior Media Planner to join this role You will be responsible for all tasks and client service activities associated with an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans executing plan changes/maintenance of media plans.

Reporting of the role

This role reports to: Business Manager

3 best things about the job:

1. A competitive yet fun environment that combines the best of being excellent mediaplannersof creative media thinking and at the same time being part of the largest media company in the world.
2. Opportunity to learn and create leading work working alongside specialist departments who are evolving experts in the field.
3. Be an expert hybrid planner in both traditional and digital mediums.

In this role your goals will be:

In three months:

• Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations.
• You would have a pulse of the business category & knowledge of competitive frame.
• Worked on moderate scaled live campaigns
• Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
• Connected with internal specialist & external stakeholders units to integrate solutions.

In six months:

• Being able to comprehend and apply our proprietary planning framework model in key campaigns.
• You would have landed live; larger scaled campaigns.
• You will have started to build relationships with the key decision makers within the current client portfolio.
• Master a flawless media execution process working alongside various stakeholders.

In 12 months:

• Develop a strong category acumen - from a media and business point of view.
• Identify a pipeline of commercially viable solutions to support our clients goals.
• Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.

What your day job looks like at EssenceMediacom:

• Develop strategy for brands including annual phasing and budgeting to achieve brand KPIs.
• Assist CH/BM to maintain responsive working relationships with brand teams to identify potential opportunities.
• Troubleshooting and resolving any issues with media/account teams and media vendors.
• Assist CH/BM in developing brand KPIs.
• Analyze data to provide client with recommendations for optimizations.
• Maintain relationships with media suppliers internal teams and brand teams.
• Prepare Quarterly/Semi Annual & Annual media reviews and way forward.
• Responsible for timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations monthly post buys & any other requirement from client on ad hoc basis.
• Resolve billing related issues.
• Work cross-functionally with Client management team and Account Directors as needed.
• Work with cross function departments/teams as part of the media management process.
• Showcasing of launches & presentations to the brand team after launch.
• Assisting CH/BM in participating in regional award is mandatory with at least once in a quarter.
• Train Assistant Planner/Media Planner on media basics.

What youll bring:

• Must have strong organizational and numeracy skills
• Flexibility and able to work under pressure.
• Proficient in MS Excel.
• Excellent personal/organizational management.
• Able to set and meet multiple demands within challenging deadlines.
• Excellent interpersonal skills ability to communicate effectively at all levels internally and externally formally & informally.

Minimum qualifications:

• Must be a BBA / MBA from a reputable university of equivalent.
• Must have an experience of at least 3 years in media/digital/marketing experience.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical vision and dental insurance significant paid time off employee wellbeing facilities and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace it has also opened up opportunities for specializations like e-commerce Digital Content Video Planning solutions Technology and Data & Analytics in Pakistan.

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