Salesforce cloud architect

Job Description:

Role: Salesforce cloud architect
Location : NYC NY hybrid

We are seeking a highly experienced Salesforce Marketing Cloud Principal Architect to lead the design strategy and implementation of enterprise-scale marketing technology solutions. This role will be responsible for defining architecture driving digital transformation and delivering personalized customer engagement solutions across multiple channels.

As a Principal Architect you will partner with business leaders marketing stakeholders and technology teams to build scalable data-driven and AI-enabled marketing ecosystems leveraging Salesforce Marketing Cloud and the broader Salesforce Customer 360 platform.

Must Haves:

• Overall experience with marketing technology should be at minimum of 6 years.

• Candidate should be proficient in Salesforce Marketing Cloud Engagement and have experience with Marketing Cloud Account Engagement (formerly known as Pardot).

• Candidate should also have experience with non-Salesforce Marketing tools specifically Marketo.

• Familiarity with Salesforce and integration between SFMC and CRM.

• Experience with building marketing journeys and data extensions in Marketing Cloud.

• Experience as a Product owner or system owner for marketing tools.

• Experience managing a team of engineers.

• Demonstrated ability to handle marketing tasks across a variety of sources (Web-to-Lead online advertising social media).

• Demonstrated ability with increasing engagement with firm clients and ability to attribute revenue / client growth with marketing efforts.

• Preferably experience in marketing for financial services and sending marketing materials to investors.

• Preferably any experience with AI innovations in marketing.

• Excellent communication skills.

Key Responsibilities

Architecture & Strategy

• Define end-to-end Marketing Cloud architecture across Email Studio Journey Builder Automation Studio Mobile Studio Advertising Studio and Personalization.

• Lead enterprise multi-cloud architecture integrating Marketing Cloud with Sales Cloud Service Cloud Data Cloud and MuleSoft.

• Establish scalable reusable frameworks for customer journeys segmentation and campaign orchestration.

• Drive adoption of AI-driven marketing (Einstein GenAI Agentforce) for personalization and optimization.

Solution Design & Delivery

• Translate business requirements into scalable technical solutions and architecture blueprints.

• Design and implement real-time and batch data integration strategies.

• Architect customer data platforms (CDP/Data Cloud) for unified customer profiles and activation.

• Lead design of omnichannel engagement strategies (email SMS push ads web personalization).

Data & Integration

• Define data models data governance and identity resolution strategies.

• Architect integrations using APIs MuleSoft event-driven architecture and streaming (Kafka).

• Ensure compliance with privacy regulations (GDPR CCPA etc.).

Leadership & Governance

• Serve as the technical authority for Marketing Cloud engagements.

• Lead architecture reviews design governance and best practices enforcement.

• Mentor architects developers and consultants across programs.

• Engage with executive stakeholders to align technology with business outcomes.

Innovation & Thought Leadership

• Drive innovation using AI automation and advanced analytics.

• Build reusable accelerators and frameworks for faster delivery.

• Contribute to pre-sales solutioning and proposal development.

Required Qualifications

• 12 years of experience in CRM/MarTech with 5 years in Salesforce Marketing Cloud architecture.

• Deep expertise in:

• Journey Builder Automation Studio Email Studio

• Contact Builder & data modeling

• AMPscript SSJS SQL

• Strong experience with Salesforce Data Cloud (CDP).

• Proven experience in multi-cloud Salesforce architecture.

• Hands-on experience with integration platforms (MuleSoft preferred).

• Experience designing enterprise-scale marketing solutions.

• Salesforce Certifications (preferred/expected):

• Salesforce Marketing Cloud Consultant

• Marketing Cloud Developer

• Salesforce Architect certifications (Application/System/CTA preferred)

Preferred Skills

• Experience with AI-driven marketing (Einstein GenAI use cases).

• Knowledge of Customer Identity Consent Management and Data Privacy frameworks.

• Exposure to Personalization tools (Interaction Studio / Marketing Cloud Personalization).

• Experience in B2C and/or B2B marketing transformations.

• Strong understanding of Agile and DevOps practices.

Leadership Competencies

• Strategic thinking with strong business acumen

• Executive stakeholder communication

• Ability to influence cross-functional teams

• Strong mentoring and team-building capabilities

What Success Looks Like

• Delivery of scalable high-performing marketing platforms

• Improved customer engagement and campaign ROI

• Seamless integration of data across the enterprise

• Establishment of reusable architecture frameworks and best practices