VP Commercial

Apex Alliance Group is a European hotel development and management company building and scaling high-performing hospitality assets across multiple markets.

We partner with global brands such as Marriott International Hilton and Radisson Hotel Group combining international standards with disciplined local execution to create long-term asset value.

Apex Alliance Hotel Management is the operational engine of the Group driving commercial performance profitability and portfolio growth.

We manage 17 hotels across Europe with further expansion in the pipeline. Growth is not accidental it is structured measured and performance-led.

The Mission

We are looking for a VP Commercial to build and lead a high-impact commercial engine across the Group.

This is not a maintenance role.

This is a transformation and scale role.

You will own total revenue performance commercial cost discipline and portfolio-wide systemisation turning strategy into measurable financial results.

Your Impact

• Full ownership of Group commercial performance and P&L delivery
  
• Leadership of an integrated commercial function: Sales Revenue Marketing Distribution & Analytics
  
• Optimise revenue acquisition costs and distribution mix to ensure profitable growth
  
• Maximise profitable long-term sales contracts and strategic commercial partnerships
  
• Build and continuously develop a strong performance-driven commercial organisation across the Group and property level
  
• Driving RevPAR index growth and EBITDA improvement across markets
  
• Increasing direct channel share and reducing OTA dependency
  
• Building scalable commercial standards across 17 properties
  
• Leading market entry positioning commercial strategy and pre-opening execution to ensure long-term sustainable performance.
  
• Structuring and elevating central and property-level commercial teams
  
• Embedding data-driven decision-making across the portfolio
  
• Partnering with Finance and Operations to drive asset value growth
  

You will integrate Rooms F&B MICE and ancillary revenue into one aligned revenue strategy not silos.

Requirements

• 1015 years in senior hospitality commercial leadership
  
• Multi-property or group-level commercial experience
  
• Strong revenue management and analytical mindset
  
• Experienced in integrating Sales Marketing and Revenue into one system
  
• Proven in building commercial organisations not just managing them
  
• Comfortable operating at board and owner level
  
• System thinker with transformation experience
  
• Digitally fluent and performance-obsessed
  

Benefits

A strategic executive leadership role with direct influence on portfolio performance and owner returns across multiple European markets.

You will work directly with executive leadership and hotel owners with high autonomy.

We offer:

• Competitive executive compensation aligned with performance
  
• Private health insurance
  
• Flexible working model
  
• International exposure
  
• Relocation support for the right candidate