Seasonal Social Media Content Creator | Luke's Lobster

Lukes Lobster is looking for a Seasonal Social Media Content Creator who lives and breathes content creation and has a finger on the pulse of brand social to join our Marketing team. This is not a desk job this role is for someone who is constantly on the move out in the world capturing the story of Lukes Lobster in real time.

Youll be based in Portland Maine but instead of working in an office youll be in the field: on docks on boats in kitchens in lobster shacks and wherever great content is happening. If youre the kind of person who instinctively pulls out your phone to capture a moment stays on top of every TikTok and Instagram trend and isnt afraid to try something new (or a little weird) this role is for you. You will be perfect for this role if youre chronically online know your way around the iPhone camera and can translate brand messaging into internet culture.

Youll work closely with the Marketing Director and Creative Assistant to bring the Lukes Lobster brand to life across social media helping drive engagement awareness and growth across all channels.

Your responsibilities would include:

• Capture and create original high-quality photo and video content daily in kitchens on lobster boats in shacks and out in the community
• Live in the field proactively seeking out moments that tell the Lukes Lobster story
• Support creation and editing of social content - translating what you shoot into platform-specific content through video editing copy writing concepting etc.
• Support the execution of social specific concepts and activate on-brand trends that are happening in the moment
• Stay on top of social media trends and quickly translate them into content ideas for Lukes
• Have an understanding of what is working on Lukes social and be able to replicate it
• Work closely with the Marketing Director and Creative Assistant to execute and evolve social strategy
• Monitor performance and optimize content based on engagement and trends
• Have experience with CapCut Canva or in-app video editing on Instagram and TikTok

Who You Are:

• Based in Portland Maine and excited to work fully in the field (not in an office)
• Constantly creating youre already making TikToks Reels or other content regularly
• Deeply tapped into social trends formats and platform nuances
• Have an understanding of brand social and how it differs from personal social
• Daring curious and willing to try anything to get great content
• Comfortable filming in any environment from busy kitchens to working lobster boats
• Self-motivated and proactive; you dont wait for ideas you chase them
• Strong eye for storytelling composition and what performs on social
• Organized enough to manage posting schedules and content flow
• Bonus points if you have experience growing or managing a social account are comfortable editing video directly on mobile (CapCut Instagram TikTok etc.) love lobster and are open to occasional travel

Work Period : Approximately end of May - September

Hourly rate: $20/hour

Hours: Minimum of 20 hours per week maximum 40 hours per week. Will vary depending on the week and we will collaborate based on company events and your schedule.

Submission requirements:

Social Video Submission:
Instead of a cover letter we want to see how you think shoot and create. Create a short-form video (in the style of a Reel or TikTok) that shows us your ability to capture a moment or story and turn it into engaging platform-native content.

This video does not have to be about Lukes Lobster but it should feel like something a brand would post (not just a personal vlog). Think storytelling pacing hooks and what makes someone stop scrolling. Were less interested in polish and more interested in your instincts creativity and understanding of what works on social

Your video should demonstrate:

• A clear point of view or concept
• Strong hook
• Thoughtful framing/composition
• Editing that feels native to TikTok/Reels (cuts pacing captions sound etc.)
• An understanding of what makes content engaging or shareable
• Your ability to turn a real-life moment into a social media story
• Bonus if it taps into a trend but only if it feels natural.

Please submit:

• One video (.mov or .mp4)
• Length: 1545 seconds
• Format: Vertical (9:16)
• Platform-native style (TikTok or Instagram Reels)
• Shot and edited by you (phone is totally fine - preferred actually)
• Any relevant on screen text or captions
• Please email your submission to:
• Please also complete the Paycom application

Optional:

• Link to any TikTok/Instagram/social pages that you have worked on in the past (other brands personal creators etc.)
• General creative portfolios or examples of past work

Benefits:

• Low-asset fee 401k retirement plan after one month
• Life Insurance
• Pre-Tax Commuter Benefits
• Employee Discounts
• Pet Insurance
• 50% off in shack
• 25% off Lukes Online Market
• Casual dress code and environment