Senior Manager, Audience Media Strategy
Share
Job Location:
Richfield, MN - USA
Monthly Salary:
Not Disclosed
Posted on:
6 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
As the Senior Manager Audience Media Strategy youll lead the Best Buy media teams audience strategy and execution. Youll drive audience-related business processes and capabilities across media channels and ensure the business operates within privacy regulatory standards in a rapidly evolving media landscape. Youll work across all levels from individual contributors to executive leaders. This includes partnering closely with media technology legal and agency teams.
This role is hybrid which means you will be required to work on site at the Best Buy corporate office in Richfield Minnesota on Tuesday Wednesday and Thursday. The recruiter or hiring manager will provide more details during the hiring process.
What youll do
Were committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it especially key moments in your life.
Our benefits include:
As part of the Best Buy team youll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores online and in customers homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. Were committed to being a great place to work where you can unlock unique career possibilities. Above all we aim to provide a place where you can bring your full authentic self to work now and into the future. Tomorrow works here.
Best Buy is an equal opportunity employer.
As the Senior Manager Audience Media Strategy youll lead the Best Buy media teams audience strategy and execution. Youll drive audience-related business processes and capabilities across media channels and ensure the business operates within privacy regulatory standards in a rapidly evolving media landscape. Youll work across all levels from individual contributors to executive leaders. This includes partnering closely with media technology legal and agency teams.
This role is hybrid which means you will be required to work on site at the Best Buy corporate office in Richfield Minnesota on Tuesday Wednesday and Thursday. The recruiter or hiring manager will provide more details during the hiring process.
What youll do
- Define the Best Buy media teams audience data strategy and testing roadmap
- Oversee audience publishing and maintenance supporting over >1000 annual advertising campaigns and close to $1billion in media investment
- Lead testing and rollout of new identity capabilities to evolve how we identify and reach our customers
- Maintain key stakeholder relationships with data and audience advertising technology platforms (ex: LiveRamp Google Adobe Meta)
- Partner with enterprise data privacy advising on how Best Buy can operate under federal and state customer privacy regulations
- Maintain knowledge of current media trends privacy regulations and Adtech/ Martech ecosystems
- Provide thought leadership and education on Audience and Data capabilities products andtrends
- Ability to manage multiple clients and projects simultaneously in a fast-paced environment
- 8 years of experience in digital media buying (working knowledge of DSPs: DV360 TTD Criteo) ad technology ad operations or analytics
- 5 years of experience with audience-based media buying audience technologies (Adobe Google etc) or related technologies
- 3 years of indirect or direct people leadership experience
- Deep understanding of consumer privacy regulations
- Ability to influence and lead beyond your role
- Ability to distill complex ideas and drive action
- Experience with audience clean room activations
- Experience in retail media and understanding of retail media network monetization strategies
Were committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it especially key moments in your life.
Our benefits include:
- Competitive pay
- Generous employee discount
- Physical and mental well-being support
As part of the Best Buy team youll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores online and in customers homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. Were committed to being a great place to work where you can unlock unique career possibilities. Above all we aim to provide a place where you can bring your full authentic self to work now and into the future. Tomorrow works here.
Best Buy is an equal opportunity employer.
Required Experience:
Manager
About Company
Take a minute to explore current opportunities and find the perfect job for you. You can also create an account or sign in to manage your candidate profile, applications and saved searches.
