Director, Marketing Strategy

Welcome to Warner Bros. Discovery the stuff dreams are made of.

Who We Are

When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next

From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more need more deserve more. We are the home of the global digital revolution. We are CNN.

To see what its like to work atCNN follow @WBDLife onInstagramandX!

Your New Role

CNN is seeking a detail and solutions-oriented Marketing Director to oversee brand content and sponsored initiatives for CNN International and CNN Español. Theyll own and develop comprehensive marketing strategies that drive revenue and grow brand affinity for CNN across key international markets and around the world.

This role will report into the Senior Director of Marketing and works collaboratively with the Creative Director to execute all marketing projects from ideation to execution.

A successful marketing director has experience developing and implementing long lead marketing strategies thrives in cross functional collaboration and has a passion for news and media.

Your Role Responsibilities

• Strategy Development: Develop and implement global marketing strategy for CNN International and Españols key initiatives to increase awareness and affinity of CNNs brand and its subscription products.

• Project Management: Ensure the ideas become realities managing details and requests to all internal partners to implement the strategy and timely launch.

• Cross-functional Collaboration: Work across the news organization to ensure alignment on brand content sales initiatives user experiences and brand messaging across all touchpoints.

• Media Planning: Provide thought leadership in owned and operated marketing levers and paid as applicable to maximize impact.

• Performance Tracking: Monitor and report on campaign performance providing insights and recommendations for continuous improvement.

• Compliance: Serve as brand steward and ensure all marketing activations strictly adhere to CNNs global brand guidelines and standards.

Your Qualifications & Experience

• Experience: 7 years of experience in marketing or media ideally at an agency or within the news media streaming entertainment or tech sectors for a global brand.

• 360 Media Expertise: Broad understanding of all media types including TV programmatic social OOH podcasts its role and function to achieve brand goals and objectives.

• Data-Driven: Strong analytical mindset with the ability to interpret data measure campaign performance and make data-backed decisions to optimize campaigns.

• Creative Problem-Solving: Ability to think creatively and strategically to overcome challenges and create innovative solutions.

• Strong Communication Skills: Excellent verbal and written communication skills with the ability to present data-driven insights and recommendations to stakeholders across editorial and commercial teams.

• Project Management: Strong organizational and project management skills with the ability to juggle multiple initiatives and deliver results under tight deadlines.

• Education: Bachelors degree in Marketing Business or related field

• Attitude: Self-starter curious willingness to learn client-centric strong work ethics and nimble.

• Industry Knowledge: Experience in marketing a global brand and/or in international regions is a plus.

How We Get Things Done

This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.