Marketing Campaign & Project Manager

Marketing Campaign & Project Manager

Job Type: Full-Time

Exemption Type: Exempt

Wage Amount: $75000 yearly minimum

General Summary Primary Functions

The primary purpose of this position is to lead the planning execution and optimization of integrated marketing campaigns that drive member engagement product adoption brand awareness and help the credit union achieve established goals.

This role will serve as a strategic partner across departments and with external agencies ensuring marketing initiatives are aligned with business goals and delivered on time and within budget. Collaborate with key stakeholders across AFCU to plan and execute cross-functional projects. Provide outstanding internal service.

2. Campaign Strategy & Execution

• Collaborate with Marketing leadership to develop and manage multi-channel marketing campaigns (digital print email social in-branch) to support promotions member communications and product launches.
• Team up with internal stakeholders to define campaign objectives target audiences messaging and KPIs.
• Manage campaign timelines budgets and performance metrics.
• Communicate across the credit union on Marketing promotions special events and campaigns.
• Build out marketing deliverable plans using project management expertise and technology solutions to facilitate the teams ability to achieve deadlines and support AFCU priorities.
• Work with Compliance teams to ensure marketing materials have proper disclosures and targeting is non-discriminatory.
• Work with marketing team members to ensure consistency across campaign materials channels and vendors.
• Coordinate with external vendors and media partners as needed.

3. Data & Performance Analysis

• Monitor campaign performance through collaboration with Enterprise Analytics Digital Marketing and using tools such as Google Analytics Google Ads Marketo Marketing dashboards etc. and provide actionable insights for optimization.
• Generate reports and insights to optimize future campaigns and improve ROI.

4. Marketing Project Management

• Lead project teams to deliver marketing initiatives from concept to completion.
• Create and manage detailed project plans timelines and budgets.
• Coordinate with vendors agencies and internal teams to ensure timely delivery of marketing assets and approvals.
• Identify and mitigate risks resolve issues and ensure stakeholder alignment throughout the project lifecycle.
• Participate in organization projects as a representative of the Marketing team.

5. Collaboration & Communication

• Serve as a liaison between marketing product digital and member services teams to ensure seamless campaign execution.
• Facilitate regular project updates meetings and status reports to marketing leadership.
• Conduct monthly update meeting with supervisor.
• Champion a culture of continuous improvement and innovation.
• All other duties as assigned.

Education and Experience

• Bachelors degree in Marketing Communications Business or related field required
• Three years of experience in marketing campaign management required (financial services or a regulated industry highly preferred).
• Two years of experience in project management preferred.

Knowledge Skills & Abilities

• Strong understanding of digital marketing channels and campaign performance metrics.
• Strong project management skills; able to manage deadlines and multiple projects at varying stages of completion.
• Proficiency in marketing automation platforms (e.g. Marketo) project management tools (e.g. Wrike Trello ) and other Marketing platforms (e.g. WordPress Google Ads Google Analytics etc.).
• Proficiency in Microsoft products (Word Excel PowerPoint Power BI etc.).
• Adept at problem solving.
• Experience with campaign development.
• Professional verbal written and presentation communication skills. Ability to successfully tailor communications according to the audience and the ability to interact with diverse groups of people both internally and externally in a professional and diplomatic manner to achieve a common goal.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Capacity to work independently and as a team member while using discretion in decision making and sound judgment in problem solving. Think creatively and innovate.
• Excellent writing editing and proofreading skills; strong attention to detail.
• Skill in handling multiple tasks at one time and able to prioritize accordingly.
• Requires a high degree of professionalism and the ability to handle confidential information.
• Understanding of financial institutions products and services and financial education.

Desirable Traits

• Utilizes stress in a productive manner and works well under pressure.
• Ability to lead inspire and build trust.
• Fosters strong computing ethics and integrity
• Able to work flexible working hours and in emergency situations
• Dependable
• Future Thinker
• Negotiation Skills

Cognitive & Physical Functions

• Must have the ability/stamina to work at least 40 hours a week
• Will frequently reach feel bend stoop carry finely manipulate and key in data
• Must be able to communicate heavily through telephone email and in-person communications
• Must be able to engage in problem-solving skills to help identify and solve potential issues in the field

Decision-Making Authority

Types of Decisions made independently:
Approved marketing budget items and development and types of promotions.

Types of Decisions requiring supervisory approval:
Purchases in accordance with CU policy and travel approval. Any situations outside AFCU policies and procedures.