Consumer Digital Ecosystem – Big Bets Go-to-Market (GTM) Lead (Secondment 12 Months)

WHY PATIENTS NEED YOU

The Big Bets Go-to-Market (GTM) Lead will contribute to the major transformation of Pfizers global consumer digital presenceunifying unbranded content on a single platform elevating user experience standards and driving consistency and efficiency across all consumer-facing assets.

Over the next year there will be 3 major initiatives called Big Bets that span across ecosystem assets (both branded and unbranded) that we will be reimagining to better meet the evolving needs of our patients and consumers. The 3 big bets are:

• Financial Assistance

• Patient Support & Advocacy

• Clinical Trials

We are seeking a full-time 12-month secondee to lead Go-to-Market efforts for these 3 Big Bets.

The GTM lead will play a pivotal role in driving go-to-market strategies and promotional plans for the Big Bets. They will liaise closely with the Pfizer Brand GTM team to ensure alignment and consistency. The GTM lead will own responsibility for connecting patients to the Pfizer and partner resources they need with ease delivering against key KPIs and business goals.

WHAT YOU WILL ACHIEVE

This is a highly cross-functional hands-on role where you will be leading go-to-market plans thatbridgemarketing digital productsinnovationand operations - executing on commercial prioritiesby delivering a clear consumer experience across paid owned earned and shared channels.

We are seeking an innovative inspiring and customer focused colleague who is passionate about deeply understanding the needs of our end users and aligning go-to-market plans to achieve strategic objectives.

HOW YOU WILL ACHIEVE IT

• Clinical Trials.

• Serving as SME for regulatory and compliance frameworks to inform product strategy.

• Owning GCMA submissions and RC reviews for site concepts and content.

• Supporting content mapping and strategy for new site designs across ecosystem assets.

• Leading copy writing efforts across ecosystem assets - align with broader PFA GTM team on tone & voice while also leading POV on tone/voice specific to Big Bet audience insights.

• Developing integrated GTM plans for Big Bets - social CRM media CFC materials.

• Liaising with call center teams to update scripts and user flows to reflect new site experiences.

QUALIFICATIONS

Must-Have

• Bachelors degree with a minimum of 8 years of relevant work experience preferably in marketing commercial strategy or go-to-market leadership within a matrixed organization. And / OR MBA/MS with 7 years

• Clinical Trials

• Fluency in paid owned earned and shared strategies and journey-based planning.

• Experience leading integrated marketing strategies across omnichannel ecosystems.

• Excellent oral and written communication skills; executive presence and stakeholder management capabilities

• Understanding of global regulatory and compliance frameworks relevant to marketing and product launches.

• Demonstrated experience and success running new concepts and digital products through RC.

• Trackrecord ofdriving operational excellence and change management in large-scale initiatives.

• Demonstrated agility and adaptability in dynamic business environments.

• Passion for innovation and improving patient outcomes through strategic marketing.

• Proficiencyin Microsoft applications and familiarity with marketing technology platforms.

• Demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization.

• Role model for the PFE Values (Courage Excellence Equity Joy).

• Strong writing presenting and influencing skills.

• Discretion and trustworthiness in dealing with confidential information.

Nice-to-Have

• MD/DVM with 4 years of experience.

OTHER JOB DETAILS

• Last Date to Apply for Job:April 18 2026

• Additional Location Information:N/A

• Eligible for Relocation Package NO

• Secondment 12 months

• If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for12 months or longer you will be required to turn in your fleet vehicle for the duration of the non-driving secondment. Please refer to the Fleet Policy and Procedures document for more information.

• There will be no change to your current work location.

• Position is considered Flexible and colleagues are expected to comply with Log In For Your Day(LIFYD) requirements at site location (e.g. about 2.5 days a week in office).

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN O-1 H-1B etc.) is not available for this role now or in the future.