Account Executive

The Account Executive is a clientfacing marketing expert responsible for developing executing and optimizing customized advertising strategies. This role partners closely with sales creative and operations teams to translate business goals into measurable marketing outcomes. The strategist focuses on planning performance and optimizationacross the full customer journey.

• Function as a trusted marketing strategist and advisor for assigned clients
• Lead discovery conversations to understand client goals challenges audiences and competitive landscapes
• Design integrated marketing strategies that align broadcast and digital tactics to business objectives
• Develop clear insightdriven presentations and campaign recommendations
• Translate complex marketing concepts into actionable insights clients can understand and apply
• Strategically apply and optimize digital marketing solutions including:
  • Search Marketing (SEM & SEO)
  • Programmatic Display & Retargeting
  • Reputation Management
  • Content & Native Advertising
  • Mobile and CrossDevice Targeting
  • Paid Social Media
  • Email Marketing
• Analyze campaign performance using data and reporting tools; optimize strategies to improve results
• Collaborate crossfunctionally to ensure accurate execution and timely delivery across all platforms
• Support account growth through insightled recommendations and performance reviews

Skills & Experience

• 23 years of experience in marketing digital strategy advertising or analytics (media experience preferred)
• Strong strategic thinking problemsolving and analytical skills
• Excellent written verbal and presentation abilities
• Ability to manage multiple campaigns and priorities in a fastpaced environment
• Working knowledge of Google Analytics and digital ad platforms (DFP experience a plus)
• Valid drivers license with an acceptable driving record

Education

• Bachelors Degree or equivalent professional experience preferred but not required.