Content Creation & Insights Specialist

We are seeking an experienced and results driven Content Creation & Insights Specialist to join our Sales Enablement team. This role plays a critical part in shaping and executing enablement strategies that empower wholesalers to effectively support financial advisors and drive business outcomes. The successful candidate will bring deep marketing and martech expertise lead enablement initiatives independently and act as a trusted partner across Sales and Marketing teams.

Key Responsibilities:

Content Creation & Insights

• Defines and operationalizes content strategy specifically for Sales Enablement support ensuring alignment to established brand standards and tone of voice for our internal and external-facing marketing and communication tactics.

• Oversees the creation customization and lifecycle management of enablement content across platforms.

• Translates complex industry product and market updates into clear compelling and audience appropriate insights with messaging driving campaigns and content initiatives that position Manulife as the partner of choice for advisors.

• Collaborate with the Strategic Marketing Leads to create compelling and informative content for various marketing channels including digital print presentations and social media to effectively communicate the value of our Insurance & Guaranteed Wealth products.

Sales Enablement Strategy & Execution

• Lead contributor to the design execution and continuous optimization of sales enablement content strategies that equip wholesalers with high impact tools industry insights content and campaigns to support advisors.

• Translates distribution priorities advisor needs and business objectives into actionable collateral tailored to enablement plans and deliverables.

• Leads enablement support for events webinars and workshops aimed at enhancing wholesaler and advisor engagement and knowledge where applicable.

Marketing Technology & Campaign Leadership

• Serves as a Salesforce and Salesforce Marketing Cloud (SFMC) subject matter expert building campaigns in SFMC or similar (incl. Basic HTML for email formatting).

• Owns campaign architecture audience segmentation automation design workflows and performance reporting.

• Applies advanced judgment in configuring and optimizing martech solutions to improve engagement efficiency and measurable impact.

• Ensures adherence to email deliverability best practices and regulatory requirements (e.g. CASL WCAG).

CrossFunctional Collaboration & Influence

• Acts as a key connector across Distribution Strategic Marketing Competitive Intelligence Product Pricing Legal and Compliance teams.

• Influences timelines priorities and delivery approaches to ensure enablement initiatives meet business needs and regulatory requirements.

• Ensures consistency of messaging materials and experience across internal and advisorfacing touchpoints.

Performance Measurement & Optimization

• Owns measurement frameworks for enablement initiatives monitoring effectiveness through data feedback and insights.

• Analyzes performance results and recommends improvements to increase adoption engagement and impact.

• Applies sound judgment in interpreting dynamic data and adjusting strategies accordingly.

Qualifications:

• Postsecondary education in Marketing Communications or a related field.

• Minimum 3 year of progressive experience in marketing sales enablement or a related role within financial services or insurance.

• Proficiency in marketing/sales tools CRM systems sales enablement platforms Sharepoint and Microsoft -Pilot.

• Strong understanding of B2B marketing and enablement models; experience supporting wholesaleradvisor relationships is a strong asset.

• Proven ability to lead initiatives independently manage multiple priorities and apply judgment in complex situations.

• Excellent communication skills with the ability to influence and align diverse stakeholders.

• Exceptional writing and editing skills with the talent for translating complex industry updates into clear audience-appropriate language.

• Strong organizational and project leadership capabilities.

• Bilingual proficiency (English/French or English/Mandarin) is an asset but not required.

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.