Head of Growth

We are looking for a strategic execution-driven Head of Growth (Web 3 Portfolio) to lead Wallet Vs Web3 portfolio expansion. This role demands deep expertise in Web3 growth strategies especially within the crypto wallet ecosystem with a sharp focus on budget allocation return on investment driven spending and innovative user acquisition tactics tailored for Web3.

Responsibilities:

• Develop and execute Wallet Vs growth strategy for the Web3 portfolio focusing on user acquisition engagement and retention in crypto wallets and related products.
• Own the budget planning allocation and optimization for growth campaigns ensuring efficient spend and maximizing ROI within Web3 channels.
• Leverage deep knowledge of Web3 ecosystems including decentralized finance (DeFi) NFTs DAOs and Layer 1/Layer 2 protocols to craft targeted growth initiatives.
• Understand and navigate the unique dynamics of crypto wallet user behavior and acquisition funnels tailoring growth strategies accordingly.
• Build and nurture partnerships within the Web3 community including influencers protocol teams and ecosystem projects to amplify Wallet Vs reach.
• Continuously monitor market trends and competitor activities in Web3 adapting growth tactics proactively.
• Collaborate closely with product engineering and business teams to align growth efforts with product development and business objectives.
• Provide leadership and mentorship to a growing growth team focused on Web3 channels.

Requirements:

• Bachelors Degree in Marketing Business Administration or a related field
• 4 years of hands-on growth or marketing experience within the Web3 and crypto wallet sector.
• Proven expertise in budget management and performance marketing specific to Web3 channels and audiences.
• Deep understanding of the Web3 ecosystem protocols and user profiles with first-hand experience in executing growth strategies tailored to crypto wallets.
• Strong network and relationships within the Web3 industry especially among crypto wallets blockchain projects and key influencers.
• Entrepreneurial mindset and willingness to work in a fast-paced startup environment taking ownership and driving growth initiatives from 0 1.
• Data-driven mindset with the ability to analyze complex metrics and optimize campaigns for scalable growth.
• Excellent communication skills capable of working cross-functionally with technical and non-technical teams.