AB Testing Program Technical Project Manager

Overview: The A/B Testing Program Technical Project Manager leads the execution and evolution of a large scale digital optimization program-driving A/B testing workflow automation and cross functional collaboration across web email and digital marketing platforms. This senior level role combines program management discipline with technical expertise in experimentation data integration and analytics to ensure high quality privacy compliant optimization at scale.

Key Responsibilities:

• Manage end to end A/B testing operations including intake prioritization scheduling and stakeholder communication for multiple concurrent experiments.
• Translate business hypotheses into detailed technical test specifications and ensure flawless execution across digital channels.
• Coordinate cross functional teams (creative development data science analytics) to deliver statistically valid experiments and actionable insights.
• Partner with engineering and analytics teams to validate tracking data integrity and statistical significance.
• Support development and rollout of experimentation platforms and automation tools including dashboards and AI powered analysis features.
• Consolidate documentation and training materials to build organizational fluency in optimization methodologies.
• Champion privacy by design principles and compliance with data protection standards.
• Provide regular program updates dashboards and insights to leadership and stakeholders.

Required Qualifications:

• 7 years of experience in technical project or program management within digital experimentation or optimization.
• Proven experience managing enterprise scale A/B testing programs using platforms such as Adobe Target Optimizely or similar.
• Strong understanding of A/B/n multivariate testing (MVT) and dynamic optimization (multi armed bandits).
• Familiarity with web technologies (HTML CSS JavaScript) and tagging frameworks (Adobe Launch Google Tag Manager).
• Excellent stakeholder management communication and documentation skills.

Preferred Qualifications:

• Background in digital marketing product optimization or analytics.
• Experience with agile delivery and experimentation driven product teams.
• Understanding of advanced statistical methods (Bayesian CUPED sequential testing).
• PMP or Agile/Scrum certification preferred.
• Ability to travel periodically for on site collaboration.

Key Competencies:

Technical program management Experimentation strategy Data informed decision making Cross functional leadership Governance & process optimization Executive communication