Director, Web Experience and Optimization

Director Web Experience & Optimization - Hybrid Lexington MA or Remote USA

We are looking for a transformational web leader to reimagine and rebuild our digital front door. As Director of Web Experience & Optimization you will own the strategy execution and continuous improvement of our corporate web presenceand lead a significant digital transformation initiative: migrating from a legacy monolithic web platform to a modern composable architecture that empowers marketers to move at the speed of business.

This is not a maintainandoptimize role. We need a builder who can architect the future while managing the presentsomeone who sees AI and automation as essential tools for personalization testing and scale. You will democratize content creation eliminate technical bottlenecks and create a web experience engine that is fast flexible and fiercely focused on conversion.

The ideal candidate is equal parts strategist technologist and operator. You are a trusted business partner who speaks the language of marketing sales and engineering with equal fluency. You thrive on reducing friction challenging the status quo and building teams that punch above their weight.

The Opportunity

Your signature initiative will be leading the endtoend migration of our website from an antiquated developerdependent platform to a modern modular architecture (headless CMS composable DXP or similar). This transformation will unlock agility enable selfservice content publishing for marketing teams dramatically reduce timetomarket and position our web presence for the next era of AIpowered experiences.

What Youll Do

• Lead the full web platform transformation from requirements and vendor evaluation to implementation rollout and ongoing optimization.
• Architect a modular APIfirst digital ecosystem that integrates seamlessly with our martech stack including CRM MAP CDP analytics and personalization tools.
• Build intuitive nocode/lowcode workflows that empower marketers to publish content launch campaigns and run experiments without developer support.
• Establish governance design systems and component libraries that balance consistency with speed and flexibility.
• Champion the use of AIpowering personalization dynamic content intelligent search/chat testing automation and accelerated content creation.
• Lead a robust experimentation and optimization program grounded in data rapid iteration and evidencebased decision making.
• Partner with Demand Gen Product Marketing Brand and Sales to translate business objectives into compelling conversiondriving web experiences.
• Proactively identify friction across the buyer journey and lead crossfunctional initiatives to remove it.
• Own web KPIs (traffic engagement conversions technical performance SEO/AEO) and establish reporting cadences that drive accountability across stakeholders.
• Build and develop a highperforming Web Experience team while managing agency/partner relationships to extend capacity and maintain quality.

What Youll Bring

• Deep experience in web strategy digital experience or martech leadership in B2B technology or SaaS environments.
• Proven success leading major website replatforming or digital transformation initiatives involving modern architectures.
• Expertise with headless CMS platforms (e.g. Contentful Sanity Strapi) composable DXPs and JAMstack ecosystems.
• Handson experience with AIpowered personalization testing platforms (Optimizely VWO LaunchDarkly) and analytics tools (GA4 Amplitude Heap).
• Strong technical acumen and the ability to engage confidently with engineering teams on APIs performance CI/CD and frontend frameworks.
• Exceptional project and stakeholder management skills especially across multiteam multidependency initiatives.
• A solutionoriented mindset with a focus on eliminating friction and delivering measurable impact.
• Excellent communication skills and the ability to influence diverse stakeholders.
• Bonus: Experience with AI content tools (e.g. Jasper Writer) CRO experimentation portfolios CDPs such as Segment or mParticle and certifications in analytics or optimization platforms.

The base salary range for this position is $156000$234000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits in accordance with company policy and local regulations. Our salary ranges are determined by role level and location with individual compensation also dependent on factors such as qualifications experience and skills. Final offers will reflect these considerations and may vary accordingly.

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Belonging at Mimecast

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