Senior Manager, Co-Brand Acquisitions

JOB SUMMARY

The Senior Manager Co-Brand Acquisitions owns channel strategy and execution for the Marriott Bonvoy American Express Co-Brand portfolio with a focus on driving aggressive new cardholder growth across Affluent and Small Business audiences. This role sits at the intersection of channel execution bank partner collaboration and cross-functional marketing leadership and requires someone who can operate independently at a senior level from day one.

CANDIDATE PROFILE

Education and Experience

Required

• 5 years of digital marketing experience with a minimum of 2 years of experience in cobrand card acquisitions.

• Hands-on ownership of Paid Search Paid Media and digital acquisition channels with demonstrated budget and performance accountability

• Demonstrated understanding of financial services marketing regulations and co-brand compliance requirements including experience managing legal and compliance reviews across offer copy channel placements and creative assets in a highly regulated environment.

• Deep understanding of the Marriott Bonvoy Loyalty program co-brand card acquisition economics and the internal systems and processes specific to this portfolio

• Experience managing integrated campaigns end-to-end including creative development cross-functional reviews and deployment

• Strong analytical skills with the ability to translate performance data into strategic recommendations for senior leadership

Preferred

• Experience with Direct Mail execution or CEC acquisition channels

• Exposure to a card product refresh or long-range go-to-market initiative

• Established relationships with American Express or equivalent bank partners

CORE WORK ACTIVITIES

Portfolio Growth & Program Management

• Develop the marketing roadmap and product growth plan for Marriott Bonvoy American Express Co-Brands to deliver acquisitions goals

• Identify target audiences inform offer and value proposition strategy and coordinate tactics to support portfolio expansion

• Drive ongoing analysis reporting and forecasting in partnership with internal teams and bank partners

• Continuously innovate and enhance marketing tactics to drive revenue and contribute to portfolio growth

• Manage ad-hoc projects in support of Global Cards strategic goals

Channel Strategy & Execution

• Own end-to-end acquisition strategy execution and performance for Digital (Res/Non-Res App) Paid Search Paid Media RAF IVR and other acquisition channels

• Plan deploy and manage campaigns creative budgets and offers across channels to achieve KPIs

• Monitor performance identify breaks and lead remediation; manage ongoing channel and segment optimization

• Design and execute a Test & Learn roadmap; document and apply results to ongoing strategy

• Identify opportunities to improve efficiency via personalization triggers ride-along opportunities and new placement

• Optimize Bank Channel and on-property/associate card acquisition performance

Integrated Marketing & Cross-Functional Leadership

• Collaborate with bank partners to align on messaging media strategy and joint acquisitions objectives

• Lead go-to-market planning and execution for new features promotional offers and Marriott Bonvoy integrations

• Partner with internal teams Product Brand Social Legal PR Loyalty Marketing and ECM to bring campaigns to market and integrate with enterprise initiatives

• Support PR and communications strategy for acquisition-relevant announcements

Program Initiatives

• Serve as a key contributor to program-wide future updates and refreshes providing channel insights and acquisition frameworks to inform long-range strategy