Director of Ecommerce & Performance Marketing

Director of Ecommerce & Performance Marketing

Our client is one of the fastest-growing better-for-you snack brands in the U.S. scaling rapidly across retail ecommerce and culture. They operate at the intersection of food entertainment influencer and experiential marketing with high-profile partnerships bold campaigns and significant growth ahead.

If youre excited by building something high-growth high-impact and brand-defining this is your opportunity.

Were looking for a dynamic data-driven leader to help scale the ecommerce and performance marketing engine. This role is fully remote and reports directly to the VP of Global Marketing. Youll have ownership across Amazon marketplace direct-to-consumer (DTC) and paid mediadriving revenue shaping strategy and influencing how the brand shows up online.

This is a high-impact role for someone who thrives in a fast-paced environment and enjoys blending strategy with hands-on execution.

What Youll Do

• Lead ecommerce growth across Amazon (3P & Vendor) DTC platform and third-party retail media channels
• Own key metrics including revenue ROAS CAC conversion retention and customer lifetime value
• Optimize product merchandising content and digital shelf performance across platforms.
• Drive Amazon strategy across listings ads pricing and promotions and partner with sales and operations on inventory planning promotions seasonal priorities and vendor negotiations
• Drive full-funnel performance marketing across paid and CRM channels to grow DTC revenue and profitability
• Oversee site performance (UX/UI merchandising speed compliance) and lead CRO strategy including testing and personalization
• Partner cross-functionally with Ops Finance and Creative to optimize pricing promotions customer acquisition and user experience through data-driven insights
• Build retention and lifecycle programs (email SMS subscriptions)
• Own and optimize subscription strategy including acquisition onboarding retention and performance analytics to drive recurring revenue and improve customer experience
• Launch and optimize retail media campaigns (Walmart Target Instacart)
• Develop performance reporting and dashboards translate data into strategic insights and evaluate emerging platforms to optimize channel mix and maintain a competitive edge
• Translate data into insights that drive strategy and performance
• Partner cross-functionally and lead external agencies and a small team

What You Bring

• 7 years of ecommerce and performance marketing experience with ownership of Amazon and DTC growth; CPG or consumer brand experience preferred
• Strong knowledge of ecommerce platforms and tools (Shopify Amazon Ads Walmart Connect GA4 Klaviyo or similar CRM tools)
• Proven track record managing performance budgets across paid digital channels with a data-driven approach
• Strong analytical skills with ability to translate data into actionable insights
• Experience working with cross-functional teams agencies and external partners
• Thrives in a fast-paced environment with a test-and-learn mindset

Why This Role

• Join a high-growth brand with strong momentum and market visibility
• Real ownership with the ability to make immediate impact
• Collaborative fast-moving environment
• Opportunity to help scale a category-leading brand