Manager, Brand and Social Accounts Lead

Versiti is a fusion of donors scientific curiosity and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute we enable life saving gifts from our donors and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine transplantation stem cells and cellular therapies oncology and genomics diagnostic lab services and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes higher quality services and reduced cost of care for hospitals blood centers hospital systems research and educational institutions and other health care providers. At Versiti we are passionate about improving the lives of patients and helping our healthcare partners thrive.

Manager Brand and Social Account lead is a hands-on content and storytelling role responsible for executing Versitis public-facing brand presence across social and digital channels with a particular focus on headquarters-based publicity and visibility in the Greater Milwaukee region. Reporting to the Senior Manager Media & Public Relations this role supports and advances Versitis brand communications strategy through high-quality content creation social storytelling and amplification of corporate community and public-facing moments. The Manager partners closely with Media & PR leadership and Brand & Communications colleagues to ensure content is aligned timely and reflective of Versitis voice and values. The Manager brings five years of experience and a demonstrated ability to independently execute content and social storytelling at a high level while operating within established brand communications and publicity direction.

Benefits
Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical Dental and Vision Plans Paid Time Off (PTO) and Holidays Short- and Long-term disability life insurance 7% match dollar for dollar 401(k) voluntary programs discount programs others.

• Social Storytelling & Content Execution > Execute day-to-day public-facing storytelling for Versitis corporate social accounts and enterprise blood collections social content under the direction of Media & Public Relations > Personally create high-quality platform-native content including: o Short-form video and reels o Stories and behind-the-scenes content o Static and light motion graphics (Canva or similar tools) o Copy and captions aligned to Versitis brand voice and messaging > Translate approved messaging initiatives and moments into engaging social and digital content > Apply platform trends and best practices thoughtfully while maintaining brand integrity > Track and report on content performance to inform ongoing improvements
• Milwaukee Headquarters Publicity and Community Visibility > Support headquarters-based publicity and visibility efforts in the Greater Milwaukee region in coordination with the Senior Manager Media and Public Relations. > Amplify corporate events community partnerships and public-facing initiatives through social and digital channels. > Capture real-time content at events and in the community to support awareness and engagement. > Serve as an on-site content resource to help ensure Versitis public moments are well documented and shared.
• Social Channel Management and Brand Stewardship > Manage Versitis primary corporate social accounts and enterprise blood collections social content ensuring consistency in voice tone and visual standards. > Implement content calendars and publishing plans aligned with broader communication priorities. > Coordinate with Digital Marketing Brand and Public Relations colleagues to ensure alignment across channels and campaigns.
• Coaching and Enablement > Serve as content and social storytelling resource for state and service line teams. > Share best practices templates and guidance to help elevate storytelling quality across the organization. > Model effective content creation and platform use through hands-on execution.
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures

Education

• Bachelors Degree in Marketing Communications Digital Media or a related field required

Experience

• 4-6 years Professional experience in content creation social media management publicity support or brand communications. required
• 1-3 years Demonstrated experience managing brand or organizational social accounts end-to-end. preferred
• 1-3 years Demonstrated experience providing a portfolio of work showcasing content creation storytelling and social execution. preferred

Knowledge Skills and Abilities

• Strong hands-on skills in: > Short form video capture and editing > Graphic design using tools such as Canva > Mobile-first real-time content creation required
• Thorough understanding of leading social media platforms including LinkedIn Facebook/Instagram TikTok X YouTube and more required
• Competent in copywriting and copyediting to create compelling and clear social media content required
• Adept at capturing and editing images and video to produce high-quality social media content required
• Strong interpersonal communication skills to effectively engage with diverse audiences and team members required
• Ability to manage multiple projects simultaneously while maintaining high standards of work required
• Strong editorial judgement and ability to execute independently within established strategy required

Tools and Technology

• Social media management tools (Hootsuite Sprout Social Buffer) desired
• Content creation design tools (Canva Photoshop Illustrator Premiere Pro Lumen5 Animoto) desired
• Analytics and insights tools (Google Analytics Sprinklr Brandwatch HubSpot Marketo) desired
• PR and media monitoring tools (Cision Meltwater PRNewswire) desired
• Content management systems (WordPress Drupal Contentful) desired
• Search engine optimization tools (SEMrush Ahrefs) desired
• Project management tools (Asana Trello Slack) desired

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