VP, Head of Insights

Reports to: EVP Chief Marketing Officer 
Location: Ann Arbor Michigan (Onsite)

The VP Head of Insights will lead the vision and execution of consumer insights personalization strategies advanced analytics and GenAI-driven innovation to enable data-informed decisions across marketing product and customer experience. This role is pivotal in shaping Dominos next era of customer-centric growth. 

Key Responsibilities 

Consumer Research & Market Intelligence 

• Design and oversee consumer research programs (qualitative and quantitative) to uncover behaviors motivations and unmet needs. 
• Translate complex data into actionable insights that inform brand strategy product innovation and media planning. 
• Champion the voice of the consumer in all strategic decisions. 

Personalization & Customer Modeling 

• Drive personalization initiatives leveraging AI-enabled models (e.g. lifetime value churn prediction next best action). 
• Partner with Integrated Customer Marketing (ICM) to embed personalization across owned media e-commerce and loyalty programs. 
• Ensure KPIs and measurement frameworks are in place to track personalization impact. 

Analytics & Decision Science 

• Lead advanced analytics teams to integrate 0P 1P and 3P data for predictive modeling and performance optimization. 
• Foster a culture of data fluency and insight-driven leadership across the organization. 

Generative AI Strategy 

• Identify and scale GenAI use cases (e.g. synthetic market research AI-powered creative optimization conversational analytics). 
• Collaborate with tech and marketing teams to deploy GenAI tools for efficiency and innovation. 
• Ensure ethical and responsible AI practices aligned with brand values. 

Leadership & Collaboration 

• Build and mentor a high-performing team of researchers data scientists and AI specialists. 
• Facilitate cross-functional collaboration with Marketing Technology Operations and Finance. 
• Represent Insights in executive forums and influence enterprise strategy. 

Qualifications :

• Masters degree in Data Science or related field; PhD preferred. 
• 12 years in consumer insights analytics or decision science leadership roles. 
• Proven experience in personalization strategy and AI/GenAI applications. 
• Strong command of research methodologies and advanced analytics tools. 
• Exceptional communication and storytelling skills to influence senior stakeholders

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time