MarTech Implementation Senior Architect

Come collaborate with us in creating the digital experience for the most iconic gaming resorts in Las Vegas and around the world! Experienced by millions of guests each year the Caesars Entertainment Digital Products team cultivates customer experiences that fuel the imaginations of our guests on the Strip in Las Vegas and across the globe. Our iconic global brands include Caesars Palace The Flamingo The Row Horseshoe Harrahs Paris Nobu Hotel and more.

Based in Las Vegas or remote as a MarTech Implementation Senior Architect you will be at the forefront of our commitment to delivering exceptional customer experiences across digital channels including the Caesars Rewards app and all digital hospitality this role you will be responsible for implementing and managing Adobe Analytics and Adobe Target implementations or similar solutions in the future theCaesars Rewards app both integral parts of our digital ecosystem. With your deep expertise in data collection strategy strong attention to detail and your passion for data-driven decision-making you will help optimize our digital platforms to improve the user experience and drive business growth.

The ideal candidate will have a proven track record and deep passion for the development of amazing guest-facing experiences and the associated data capture needed to report and improve on those experiences.

• Lead the implementation and configuration of Adobe Analytics and Adobe Target or similar systems in the future theCaesars Rewards app ensuring accurate and reliable tracking of key user behaviors transactions and events

• Collaborate with product marketing and development teams to translate business goals into actionable tracking and reporting requirements

• Design and implement custom tags variables and events usingAdobe Tags and Adobe Experience Platform ensuring seamless integration with other systems and media pixels and/or tags

• Write stories and acceptance criteria for product teams to deliver

• Develop and maintain a robust data architecture across web and mobile platforms to ensure data consistency and accuracy within our common headless codebase

• Troubleshoot and resolve any data collection or reporting issues in all platforms ensuring the integrity of data across all digital touchpoints

• Work closely with cross-functional teams to identify opportunities for further optimization and advanced analytics techniques

• Lead strategies for adoption and use of collected data within other internal database driven teams our CDP (Hightouch) and other integration opportunities

• Write and update data dictionary documentation

• Stay up to date with the latest Adobe Analytics features industry trends and emerging technologies sharing your knowledge and helping implement new tools or processes to improve performance

• Partner with QA Lead dedicated to the MarTech Implementation team to test document and accept work completed by partner teams

• Bachelors degree or comparable work history in the field is required. A Masters degree is a plus

• Minimum of 7 years of experience in digital marketing merchandising ecommerce communication planning or related roles centered around data

• Proven track-record of developing and implementing a digital analytics implementation and ability to gather requirements and work with product teams for development

• Ability to manage multiple projects simultaneously in a fast-paced environment

• Excellent communication skills with the ability to translate complex analytics concepts into actionable business insights for non-technical stakeholders

• Strong attention to detail ensuring data accuracy and integrity across all digital properties

• Travel for quarterly planning session is expected

• A proactive problem-solver with a passion for continuous improvement and innovation in the analytics space

• Knowledge of the gaming entertainment and hospitality industries is a plus