Sr. Design Lead Brand Identity

Contract Details

• Rate: $70-85/hr
• Hours: 40 hrs/week
• Contract: May-December with high potential to extend through 2027
• Location: Must be based in Atlanta. In-office presence is required 2x per week typically Mon & Thurs

The Brand Identity Sr. Design Lead is a visionary designer and brand steward who sets the standard for how the brand looks and feels across every touchpoint. This role owns and evolves the organizations visual identity systemsboth for the masterbrand and sub-brandsand serves as the primary design authority within the Brand Design team. Operating at the intersection of creative direction hands-on design execution and cross-functional partnership this person works closely with the Brand Design Team Lead to cast and protect the visual vision of the brand. 

This role spans three core areas of work:

(1) Visual identity creationconceiving and building new visual identity systems for the brand and its sub-brands both in-house and in oversight of external agencies

(2) Design consultingserving as an always-available creative resource for internal teams and stakeholders reviewing and providing direction on design work daily

(3) Project and brand stewardshipowning budgets working with legal writing design briefs and representing the brands visual standards to the broader organization including presenting to large internal audiences through quarterly Brand Immersion sessions.

The ideal candidate is equally comfortable leading creative vision and rolling up their sleevessomeone who thrives in a varied fast-paced environment where no two days look the same.
 

The Design Lead will lead development of design strategy and messaging for customer-facing brand identity projects and deployment including (but not limited to): 

• Masterbrand visual identity system
• Digital design systems
• Cow design system 
• Kids & Family design system 
• Environmental graphics guidelines 
• Photography guidelines 
• Brand extensions 

Responsibilities

• Lead creative vision and development of visual identity systems across the Masterbrand and Brand Extensions in collaboration with internal teams and external agencies

• Develop refresh and maintain a variety of visual identity systems to drive brand consistency 

• Create clear and strategic design briefs to define objectives design strategy and deliverables

• Project coordinate and work cross-functionally with Marketing internal teams agencies vendors and additional counterparts 

• Responsible for managing budgets timelines project planning communications and details for multiple projects in various stages at once 

• Partner cross-functionally with internal teams external agencies and vendors; build and maintain strong stakeholder relationships across the organization

• Represent and present brand visual identity systems to large internal audiences including quarterly Brand Immersion sessions attended by approximately 300 people

Qualifications :

• Demonstrated experience developing and stewarding visual identity systems including both in-house execution and oversight of external agency partners

• Strong hands-on design skills with deep proficiency in Adobe Creative Suite (InDesign Illustrator Photoshop); comfortable working across print digital environmental and packaging applications

• Experience creating and writing design briefs managing project budgets and navigating legal and contract review processes

• Confident presenter with the ability to communicate brand vision clearly and persuasively to diverse audiencesfrom small creative teams to large cross-functional groups

• Experience working within a brand design or in-house creative team; familiarity with how visual identity systems are developed applied and governed across a large organization

What Were Looking For

• A portfolio that demonstrates refined elevated design sensibilityexceptional typography considered composition and a strong point of view. Brand scale doesnt matter; what matters is the quality and intentionality of the work

• A background rooted in graphic design and brandingnot advertising or art direction. Candidates whose portfolios are primarily campaign or ad work are not the right fit for this role

• Someone who thrives in varietyequally energized by concepting a new visual identity system giving detailed creative feedback writing a design brief and presenting to a room of 300 people. This role is not for someone who wants to be heads-down designing every day

• A natural collaborator and communicator who can build trust with stakeholders across all levels and translate creative vision into clear compelling direction

• Must be based in or willing to relocate to the Atlanta GA area; this role requires in-person collaboration

Additional Information :

There is an opportunity for this role to convert to a full-time employee after 1-2 years on contract. 

We Are Rosie casts exceptional marketers to solve real brand challengeswithout retainers unnecessary layers or wasted time. We activate our flexible model and 35000-strong community of experts to tailor every solution to the brand and brief. Trusted by 225 of the worlds most ambitious brands including 15 Fortune 100s were leading an industry revolution for marketers and brands who deserve better.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

No

Employment Type :

Contract