Team Leader, Marketing Technology
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Job Location:
Detroit, MI - USA
Monthly Salary:
Not Disclosed
Posted on:
7 days ago
Vacancies:
1 Vacancy
Job Summary
As Team Leader of Engineering on the Marketing Technology team youll lead a talented group of Senior Marketing Automation Specialists building enterprise-scale data-driven marketing experiences in Salesforce Marketing Cloud. Youll be a servant leader and strategic technical thought partnercombining deep hands-on marketing automation expertise with people leadership to deliver innovative personalized omnichannel journeys that drive engagement and measurable business outcomes.
Youll grow your team while staying deeply connected to the craft building trust through coaching technical guidance and accountability. Your leadership will be instrumental in setting technical strategy for whats possible in SFMC defining how data drives personalization and ensuring the team delivers high-quality solutions. Youll foster an environment where experienced team members feel motivated empowered and continuously challenged to excel.
About the role
- Lead and mentor an Agile team of Senior Marketing Automation Specialists focused on multichannel journey orchestration automation development and data-driven marketing in Salesforce Marketing Cloud
- Define and own technical strategy for SFMC channel capabilities data and audience activation integration patterns and omnichannel orchestration
- Lead large scale ESP migration initiatives and technical integrations between SFMC and source systems ensuring accuracy data quality and synchronicity
- Establish trust and credibility with tenured team members through hands-on coaching technical guidance and strategic leadership
- Leverage expertise in SQL data modeling CDP tools and SFMC to guide complex technical decisions and set vision for whats possible
- Drive adoption of scalable automation frameworks reusable journey components and data models that support enterprise-wide campaigns
- Provide technical leadership on email SMS Push Notifications and emerging mobile channels (RCS In-App WhatsApp Apple Business)
- Conduct code reviews journey QA query optimization and technical documentation to maintain engineering excellence
- Partner with Data Engineering Analytics CRM and Application Development teams to architect seamless integrations and data flows
- Participate in team planning sessions ensure accountability for deliverables and timelines and advocate for team members and projects
- Balance hands-on technical assistance with empowering team members to grow and take ownership
- Coordinate incident response and root-cause analysis for production sends; implement long-term mitigations
- Foster a culture of quality craftsmanship continuous learning innovation and AI-driven optimization
About you
Minimum Qualifications
- 5 years of hands-on experience with Salesforce Marketing Cloud or similar marketing automation platforms
- 3 years of people leadership experience leading technical teams
- Expert-level proficiency writing SQL for data querying analysis segmentation and audience building
- Deep understanding of email marketing principles SMS best practices mobile messaging and omnichannel journey orchestration
- Proven expertise in SFMC data models audience management campaign measurement and integration architecture
- Strong understanding of marketing technology ecosystems CDP tools CRM systems and data architecture
- Expertise leading large scale ESP migration projects and technical integrations with source systems
- Demonstrated ability to set technical strategy and guide teams through complex cross-functional initiatives
- Track record of driving quality efficiency and technical excellence
- Excellent communication and advocacy skills for team members and projects
- Ability to motivate experienced team members and drive accountability
- Ability to quickly context-switch and adapt in a fast-paced environment
Preferred Qualifications
- 7 years of marketing automation experience with exposure to complex enterprise systems and high-volume campaigns
- 5 years of people leadership experience with a track record of developing and retaining technical talent
- Salesforce Marketing Cloud Email Specialist certification or higher
- Experience with Customer Data Platforms (Twilio Segment strongly preferred)
- Deep expertise in mobile messaging strategy including SMS RCS Push In-App messaging WhatsApp and Apple Business Chat
- Background leading teams responsible for client-facing applications and experiences
- Expertise in email security authentication and reputation management
- Experience architecting integrations between SFMC Salesforce CRM systems and external data sources
- Track record of improving team performance and velocity
- History of successfully coaching and developing engineering talent
- Passion for innovation and emerging technologies including AI advanced personalization and predictive optimization
- Experience leveraging company-approved AI tools to drive efficiency and optimization
- Background in Financial Services or large regulated organizations navigating complex enterprise systems
Whatyoullget
Our team members fuel our strategyinnovationand growth so we ensure the health and well-being of not just you but your family too! We goabove and beyondto give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put:Wevegot your back. Check out our full list ofBenefits and Perks.
Aboutus
Rocketis a Detroit-based company made up of businesses that provide simplefastand trusted digital solutions for complex transactions. The name comes from our flagship business now known as Rocket Mortgage which was founded in 1985. Todaywerea publicly traded company involved in many different industries including mortgages fintech realestateand more.Wereinsistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.Apply today to join a team that offers career growth amazingbenefitsand the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may bemodifiedat the discretion of thecompany at any time. Decisions related to employment are not based on race color religion national origin sex physical or mental disability sexual orientation gender identity or expression age military or veteran status or any other characteristic protected by state or federal law. Thecompany provides reasonableaccommodationsto qualified individuals with disabilitiesin accordance withapplicable state and federal laws. Applicantsrequiringreasonable accommodations in completing the application and/orparticipatingin the application process should contact a member of the Human Resources team at.
About Company
The future of fintech is today. Join our team and explore the infinite possibilities of Rocket.
