Project Manager, Brand Transformation

Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.

How youll make an impact:

The Project Manager Brand Transformation plays a critical supporting role in the execution of Carters enterprise-wide a significant transformation in how the company shows up to families across product storytelling and marketplace. Working closely with the Vice President Brand Marketing and Brand Marketing leadership this role helps coordinate and operationalize work across cross-functional teams to ensure the brand is expressed consistently across key touchpointsfrom product creation and supply chain through retail wholesale and international markets. While anchored in Brand Marketing this role partners across the business to translate strategy into executionsupporting alignment tracking progress and helping embed new ways of working. This role is ideal for a strong operator who thrives in complexity is highly organized and is motivated by enabling teams to deliver against a shared vision.

40%: Orchestrate an Enterprise Brand Transformation

• Support the execution of the Carters Brand Transformation initiatives across functions.
• Assist in translating brand strategy into clear actionable project plans across the Concept-to-Consumer lifecycle.
• Help ensure consistency of brand expression across product retail eCommerce wholesale and international touchpoints.
• Track progress across seasons channels and markets to ensure alignment to key milestones.
• Deliver clear concise updates to senior leadership across both project progress and financial performance.
• Ensure stakeholders have transparency into milestones risks decisions and investment performance.
• Reinforce consistency in decision-making prioritization and brand application across teams.

30%: Build & Operationalize the Enterprise Brand Operating Model

• Define and implement how the brand is activated across the enterprisenot just within Marketing.
• Establish scalable frameworks that connect Product Marketing Channel teams to a shared brand vision.
• Create and maintain a single source of truth across timelines priorities budget and deliverables.
• Design systems tools and processes that enable clarity speed and consistency at scale.
• Continuously refine ways of working to reduce friction and elevate output across teams.
• Support the Sr. Director and Brand Leadership team in driving integration across a broad set of business functions including Design Merchandising Supply Chain Legal Real Estate & Facilities Retail Stores & Ops HR Wholesale International eCommerce Finance Marketing
• Navigate competing priorities across functions while maintaining forward momentum.

30%: Drive Enterprise Investment Alignment

• Partner with Finance to align investments across functions to the highest-impact priorities.
• Ensure financial resources are allocated to support a cohesive enterprise-wide brand expression.
• Assist in maintaining visibility into spend pacing and forecasting across workstreams.
• Help identify risks or gaps related to budget or resource allocation.

Wed Love to hear from you if: (Requirements section)

Must have:

• 47 years of experience in project management program management or operations within retail or consumer-driven organizations.
• Experience supporting cross-functional initiatives across multiple business functions (e.g. supply chain retail finance legal wholesale international).
• Exposure to budget tracking and working with Finance partners.
• Background in brand transformation go-to-market strategy or large-scale implementation strongly preferred.

Preferred skills and experience:

• Exceptional stakeholder management and influencing skills across all levels of an organization.
• Strong financial acumen including budget oversight forecasting and ROI evaluation.
• Outstanding organizational and project management skills with attention to detail.
• Strategic mindset with the ability to connect execution to enterprise outcomes.
• Clear executive-level communication skills.

Make a career at Carters:

• Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.

NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.