OOH Expansion Lead-Madrid
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Job Summary
Drive exponential growth of Cainiaos Out-of-Home (OOH) network by owning a full-funnel partnership engine: from cold outreach qualified lead signed agreement activated location. You are measured not by sites installed but by pipeline health conversion rate and revenue-per-partner.
Job Description
Pipeline Generation & Lead Sourcing
- Own end-to-end lead generation: build and execute multi-channel sourcing strategies: Digital / Offline / Referral
- Identify and acquire high-potential OOH host partners: convenience stores pharmacies transit hubs real estate developers and service networks.
- Define and track Pipeline KPIs. Leads / month - Conversion Rate - Pipeline coverage.
- Develop and deploy standardized partner qualification frameworks
- Negotiate and close agreements with speed and precision.
Marketing-Led Demand Generation
- Co-create and execute marketing campaigns to drive consumer adoption and repeat usage.
- Measure campaign ROI
- Partner with Marketing to develop co-branded assets.
Job Requirement
- 5 years in B2B partnership development retail network expansion or growth marketingideally in logistics e-commerce fintech or mobility.
- Strong negotiator storyteller and data interpreter
- Experience with team management.
- Fluent in English; Chinese is a strong advantage.
- Builder mindset: you thrive where strategy meets executionand you measure impact in growth not just activity.
- Proven success launching 100 physical touchpoints (e.g. parcel lockers EV charging).
