Marketing Senior Specialist, Media Planning

About the team

About the role

As a Marketing Sr. Specialist Media Planning you will help shape and activate intelligent data-informed paid media strategies that drive both brand awareness and measurable business impact. This role will support planning across our Brand Buyer and Seller campaigns. Youll have the opportunity to expand your expertise in cross-channel planning performance optimization and AI-enabled media activation while directly influencing how millions of consumers engage with Zillows products and services.

You Will Get To:

• Translate brand and business objectives into full-funnel media plans that balance communication goals efficiency and performance

• Leverage automation tools platform algorithm and AI-driven optimization strategies to maximize media effectiveness

• Manage day-to-day campaign activities ensuring projects are delivered on time on budget and on brief

• Oversee campaign budgets flowcharts and media authorizations

• Develop and coordinate process documents workback schedules and status reports

• Manage digital campaign implementation including tagging QA and process documentation

• Coordinate creative trafficking and documentation

• Monitor competitive activity industry trends privacy shifts and emerging ad technologies to proactively evolve Zillows media strategy

• Build and maintain strong partnerships with internal teams external agencies and vendors

In addition to a competitive base salary and benefits this position is also eligible for equity awards based on factors such as experience performance and location.

Who you are

• 3-5 years of experience creating and managing US consumer-facing paid media campaigns

• Proficient in planning and activating across all media channels including video audio out-of-home display and paid social

• Strong analytical and problem-solving skills with the ability to synthesize data for performance optimization

• Comfortable leveraging AI-powered platforms and automation to enhance planning targeting optimization and measurement - with a growth mindset toward continuously evolving your skill set as media technology advances

• Excellent communicator and collaborator able to build relationships remotely with cross-functional teams and partners

• Highly organized with strong project management skills and attention to detail; able to manage multiple projects simultaneously

• Comfortable working in a fast-paced results-oriented environment and adapting to changing business needs

• Experience with advertising and analytics tools (e.g. Google Analytics Campaign Manager Facebook Ad Manager iSpot) is a plus

• Bachelors degree required; agency experience is a plus

• Here at Zillow we value the experience and perspective of candidates with non-traditional backgrounds. We encourage you to apply if you have transferable skills or related experiences

Get to know us

At Zillow were reimagining how people movethrough the real estate market and through their careers. As the most-visited real estate platform in the U.S. we help customers navigate buying selling financing and renting with greater ease and confidence. Whether youre working in tech sales operations or design youll be part of a company thats reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For in 2025 and included on the PEOPLE Companies That Care 2025 list reflecting our commitment to creating an innovative inclusive and engaging culture where employees are empowered to grow.

No matter where you sit in the organization your work will help drive innovation support our customers and move the industryand your careerforward together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive innovative environment with the best employees. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. If you have a disability or special need that requires accommodation please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.