Director, Marketing

Growth Tactics & Planning 

• Leading foodpanda Hong Kongs marketing strategies initiatives and growth metrics for all foodpanda verticals to drive MAU order growth and profitability

• Define and articulate a clear growth strategy aligned with business goals focusing on both short-term and long-term objectives

• Identify growth opportunities and utilize performance-based channels including but not limited to incentives tactics CRM subscriptions loyalty programs

• Stay up-to-date and evaluate all changes and performances impacting demand growth and unit economics to promptly manoeuvre our strategies

Marketing & Brand Management

• Drive and optimize the local promotional campaign and incentive spending to achieve business growth.

• Spearhead seasonal and annual 360 marketing campaigns in driving the brand being the top-of-mind food technology app in the Hong Kong market 

• Continuously develop and grow brand love ensuring consistency across all marketing channels and customer touchpoints

Team Management & Cross-functional Alignment

• Build mentor and manage a high-performing growth and marketing team fostering a collaborative and creative culture to challenge the status quo 

• Work cross-functionally with Commercials Operations Strategy and Planning and Finance teams to drive continuous improvement

• Work closely with the regional marketing team to develop and execute the country strategy

Qualifications :

• Bachelors degree in Marketing/Business or any related field. 

• Strong entrepreneurial mindset that is willing to build things from the ground up

• Seasoned marketer with over 10 years of experience managing marketing branding & market growth preferably in the e-commerce and/or FMCG industry.

• Experience in stakeholder management and working across a matrix structure seeking collaboration.

• Inspiring leader with a proven track record of managing and building marketing/growth teams.

• Strong analytical and problem-solving skills. Passion for working with numbers. Proficiency in an analytical toolkit (SQL Python R) is a plus.

• Creative and organised team player with a good sense of the market

• A sociable character with a collaborative and positive attitude towards new challenges

• Passionate about the foodpanda brand able to demonstrate metrics driven with a deep understanding of our branding.

• Product marketing expertise in the web technology sector and the ability to contribute at strategic operational and tactical levels would be an advantage. 

• Experience in managing P&L responsibilities in a fast-paced e-commerce environment would be an advantage.

• Excellent communication and interpersonal skills with proficiency in both English and Cantonese

• Fun! We work hard so we can play harder

Additional Information :

What We Offer

• A dynamic and challenging work environment.

• A company committed to developing you personally and professionally.

• A great working atmosphere with regular company and team events.

• A vibrant and international team committed to diversity and inclusion.

• Responsibility from day one in a fast growing and global company.

• Other benefits include free food health and dental insurance and learning and development opportunities!

Our parent company Delivery Hero is a global leader in the food delivery industry processing over 3 million orders every day and operating in 40 markets in the world with 18000 employees and approximately 500000 restaurant partners.

Remote Work :

No

Employment Type :

Full-time