Account Director, Digital (Programmatic)

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1893 - Account Director Digital (Programmatic)

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

Role Summary and Impact

We are looking for adigitalspecialist with knowledge that expandsacrossdisplay andprogrammaticto continue their career -to-dayresponsibilityofstrategicdigital planningandactivationforCancer Research UK and Chase Bank(JP Morgan). The candidate for this roleshoulddemonstratestronginter-personal skills nurturing keyrelationships with clients suppliersas well as stakeholders within the WPP network. They willalsobeatrustedvoice for all thingsdisplay andprogrammaticand therefore theideal candidate is someone withextensive knowledge ofdigitaladvertisingacross key platforms as well ashaving an analytical and challenging mindset.

A closer look

Cancer Research UK is a valued and important account with a vast degree of opportunity across theirnumerousproducts and campaigns. Theaward winningaccount hassignificant ambitions acrossa number ofkey andfast growingareas such as ideal candidate wouldholdexcellent knowledge of the UKdigitalmedialandscape and are well-versed inplanning and activating acrossdigitalchannels utilising their skills to problem solve and analysis performance and communicationand project management skills and can engage with stakeholders effectively. You will also work closely with other media specialists tooversee delivery ofan integrated plan often taking the lead in using digital/socialto link other media channels and understanding how other media plans fit in the system.

Key Responsibilities:

Client& PartnerManagement

• Acting asakeydigitalpoint-of-contact forspecificclientsensuring their continuing confidence in the quality of the team and agencysdigitaloutput.

• Responsible fordelivering onthe over-archingdisplay andprogrammaticstrategy across the account(s) and ensuring this ties in with the wider digital and comms strategy.

• Demonstratingadeepunderstanding of the media and technology developments that influenceyourclients business. Able toidentifyopportunities to test and innovate in thedisplay &programmaticspace presenting these opportunities to stakeholders and securing client backing.

• Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard.

• Building andmaintainingrelationships with the key media partnersand tech platforms.

Campaign Management

• Overseeing the production of comprehensivedigitalmedia plans ( supporting material) that align with clientsobjectivesand KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels budget audience formats etc.) and present these backboth to internal and external stakeholders.

• Responsiblefor the end-to-endsetup (from brief to end of campaign report)ofdigitalcampaigns across all relevant platforms/partners working with 3rdparty vendors and in-house programmatic teams to ensureaccuratesetupof campaigns.

• Responsible formaintainingthe standard of regular quality assurance (QA) checks undertaken bythoseworking on the account to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary).

• Working with team to ensure the standard and accuracy of weekly/monthly campaign performance calls on a regular basis and supporting thewiderteam to presentresultsas necessary.

• Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team toidentifytrends and recommend actions to capitalise/mitigate thesetrendsas necessary.

• Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. Leading standalone research projects as required by the client.
  

Operational Excellence

• Identifyopportunities to test and innovate in thedigitalspace. Presenting these opportunities to stakeholders and securing client these into initiatives that can be used to further evolve the standard & efficiency ofdigitalbuying across the wider team.

• Developing tailored testing/learning agendas for clients that drive clear and actionable insight.

• Working closely with planning team other channel specialists to ensureour digitalactivity compliments and enhances the wider marketing mix.

• Collaborating on thought-leadership pieces and POVs for the agency.
• Responsible for theaccurateand effective management of agency finance the immediate team fulfil the mandatory finance process in a timely and accurate manner to ensure prompt payment/invoicing and minimise finance queries.
  

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Experience working in a busy agency or client-sidedisplay andprogrammaticteam is key to this are looking for a candidate whois able todisplay the following attributes:

• Strategic Campaign Management: You have a strong background in planning managing and optimising display and programmatic campaigns.
• Reporting & Insights: You are skilled at compiling detailed insightful end-of-campaign reports and presentations and have experience collaborating with teams to deliver regular client updates such as QBRs and annual reviews

• Client & Stakeholder Relationships: You have a track record of building strong relationships with clients and external partners. You are confident presenting to clients and leading calls ensuring clear and effective communication at all times.

• Collaboration & Attitude: You thrive in a collaborative team setting bringing a positive proactive and solutions-focused approach to your work.

• Teamwork is key to thisroleand we are looking for someone who is collaborative friendly and with a can-do attitude.

In return the successful candidate can expect to work asa memberof afun and engagingteamthat is part of acompanythattruly champions learning development and will invest in your careerover the long term.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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