Director, Activation
Job Summary
About WPP Media
WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.
WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.
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1454 - Director Activation - Client Teams
ABOUT WPP & OPENDOOR
At WPP were constantly reinventing the future of creativity on an ever-broader canvas bringing together unrivalled talent resources and skills to provide an integrated offer of communications experience commerce and technology.
Over the last decade we have developed a dedicated global client practice with the mission of accelerating WPPs impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a clients specific needs and challenges providing easy access to the right capabilities. And thats why weve builtOpenDoorforAmazon.
OpenDooris a unique integrationofthe best ofWPP and Amazon building on their respective strengths and WPP or at Amazon every project is anOpenDooron new possibilities. Anything and everything can be an opportunity for our people to driveimpact for them to innovate learn thrive and occasionally fail too.
The uniqueOpenDoorpartnership model is built to deliver next level Productivityfueledby our industry-leading approach to People Platforms and across all WPP agencies and disciplines such as media business consultancy communications and brand strategy tech and commerce public relations and production.
OpenDoorsvalues are built from Amazons own16 Leadership PrinciplesandWPPs core values of Open Optimistic and when WPPs Creative Transformation meets Amazons next-levelcustomercentricity our people come together to challenge and impact whats done today and build a better future.
By joiningOpenDoornot only are you joining a cross-function team partnering with one of WPPs top five global clientsbut youarealsotaking a step to challengeyourself and the world around you every day working in the most unusual way on some of Earths most ambitious opportunities in marketing tech media business and creativity.
For this position you take much higher and wider level of responsibility in the planning and buying delivery of AV campaigns across your Client(s) including the delivery of audits / PRFs and managing the AV strategy across your clients. You are trusted to produce accurate work and prioritise tasks with minimum supervision.
Role Summary and Impact
Core Responsibilities:
- Delivering media buying commitments across multiple clients who work with different auditors and methodologies regular internal reporting and problem solving. Must be experienced in working with media auditors
- Ownership of all day to day buying delivery through being both hands on and supervising line report(s) to ensure:
- All buying metrics are hit campaign objectives deal parameters and client commitments
- Processes and admin are adhered to including approvals (on time) book moves TV value monitoring and reporting spend checks reconciliations 3rd party tagging & tracking delivery and all financial admin is correc
- Developing annual quarterly and campaign-based AV strategies across multiple clients you will have to:
- Justify the presence of linear TV on a schedule understand the power of TV in helping clients to achieve their business objectives
- Justify the presence of Video on Demand on a schedule have a good understanding of this fast-moving area
- Be able to consider and evaluate the relative merits of different campaign options including for example Channel mix TV flighting Targeting Time-length etc.
- Be able to present post-campaign analyses of buying results and refer-back to objectives defined at the planning stage subsequently incorporating learnings into the future planning
- From time to time you will be required to present elements of the AV strategy as part of new business pitches
- Team management: You are responsible for ensuring the high standards of work and attitude in the team by:
- Overseeing work for accuracy and quality
- Motivating the team to deliver against this high base
- Proving guidance with prioritisation so deadlines are always met
- Coach your team in all aspects of the role including managing goal setting and feedback
The Candidate
- Must have extensive / relevant experience working in AV team within a media agency.
Life atWPP Media& Benefits
Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.
WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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Required Experience:
Director
About Company
GroupM is the world’s leading media investment company. We make advertising work better for people.