Content Manager Commercial and Sales Europe & North Africa Maternity Cover

The Content Manager Commercial and Sales coordinates and produces content for the Commercial department and B2B Sales across all segments and channels for ENA PME scope. The role requires strong organisational skills strategic vision and a communication driven mindset. The Content Manager ensures all content supports the Commercial and Sales business needs aligns with the ENA communications strategy and voice and is tailored to Accors diverse audiences.

MAIN ACCOUNTABILITIES:

• Content Strategy Development: Design and implement a robust content strategy that supports internal and external business objectives of the Commercial and Sales departments
• Content Creation and Repurposing: Collaborate with Commercial and Sales leads and key stakeholders to prepare key messaging content opportunities speaking points events and internal/external communication campaigns
• Upskill Stakeholders: Train and support key content contributors within the Commercial and Sales teams by applying Communication Department best practices to enhance the quality of internal and external communication.
• Centralize Content: Gather and centralize relevant content from Commercial and Sales teams within the ENA PME scope; ensure proper channel selection tone and voice application
• Content Calendar Management: Maintain a comprehensive content calendar for the Commercial and Sales departments identify key opportunities and topics track content progress and ensure timely delivery and distribution
• Content Management: Review all content to ensure it is optimised for channel specifications and audience preferences including tone messaging and compliance with company guidelines. Ensure 360 communications audience and prioritisation mindset
• Channel Management: Create manage and distribute the Commercial newsletter to drive awareness and action of Commercial and Sales topics among ENA PME hotels. Oversee content strategy planning and execution to ensure consistent and timely communication
• Content Library: Build and maintain content library with key facts and figures related to Commercial and Sales topics for internal and external use
• Social Media C-Profiling: Contribute to the ENA PME Social Media C-profiling strategy for Commercial and Sales profiles
• Strategic Planning and Influence: Contribute to ENA Communications master planning to ensure consistent aligned messaging across all channels increasing visibility and impact for the department
• Content Collaboration and Cross-Functional Alignment: Work closely with other content managers communications colleagues and relevant departments to ensure content supports broader business objectives
• Content Performance Analysis: Monitor the performance of communication campaigns using existing or new measurement tools (e.g. Seino for the Commercial Accelerator). Provide insights and adjust strategies where needed

Qualifications :

• Strong creativity with the ability to translate strategic thinking into actionable plans content and tangible deliverables.
• Ability to develop clear compelling core messages aligned with department and company strategy.
• Highly organised with the ability to work effectively in a matrixed organisation.
• Skilled at managing multiple projects and stakeholders with solid problemsolving abilities.
• Strong writing and communication skills with proficiency in English.
• Strong business understanding and strategic mindset.
• Excellent negotiation persuasion and interpersonal skills.
• Experience creating or managing content across multiple formats (email web social media events etc.).
• Preferred: Knowledge of design tools such as Adobe Suite Photoshop or Canva.
• Bachelors degree in Communications Marketing Business or a related field.
• Minimum of 2 years experience in Communications.

Additional Information :

Our Commitment to Diversity & Inclusion:

We are an inclusive company. Our ambition: attract recruit and promote a diverse range of talents.

Why Accor

We are much more than a global leader. We are 330000 women and men who put people at the heart of everything we do and we are driven by an unbounded passion for service and a desire to exceed expectations. Joining Accor means embarking on a unique human adventure to invent the hospitality of tomorrow.

Your Accor experience begins now so if you are up for a new challenge and want to be a part of the best then we want to hear from you!

Your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time