Digital Marketing Manager

IQVIA is recruiting a Digital Marketing Manager to lead and shape crossportfolio digital strategy within a highprofile IQVIAPharma strategic alliance.

This is a portfoliolevel role not brandspecific focused on driving strategic consistent and scalable digital activation across five Specialty Care Immunology & Inflammation brands spanning Dermatology Gastroenterology and Rheumatology.

Partnering with the International Marketing Director you will shape and deliver strategic digital initiatives elevating omnichannel maturity through insightdriven highimpact execution.

You will act as the digital centre of gravity for the alliance connecting portfolio strategy brand priorities market execution and IQVIAs digital analytics and marketing services capabilities.

Key Responsibilities

Portfolio Digital & Omnichannel Strategy

• Own and drive portfoliolevel digital strategy aligned with therapeutic priorities brand lifecycles and commercial objectives

• Define scalable digital plays deployable across brands and adaptable locally

• Translate strategy into clear actionable guidance for brand teams and markets

Omnichannel Design & Execution

• Design and lead scalable omnichannel frameworks across CRM digital channels remote engagement and reptriggered activation

• Partner with Brand Managers to embed coherent datadriven digital journeys into brand plans

• Collaborate with IQVIA Digital Engagement and Marketing Services teams to ensure highquality compliant execution

Governance Insights & Optimization

• Act as the portfolio digital lead ensuring consistency quality and alignment across brands and markets

• Set standards for content usage channel orchestration measurement and optimization

• Leverage IQVIA data and analytics to track performance identify best practices and drive continuous optimization

Market Enablement & Capability Building

• Equip markets with practical tools playbooks and bestpractice guidance

• Support training for brand field and digital teams

• Act as a thought partner helping markets shift from activitybased execution to impactdriven digital engagement

Experience

• 5 years experience in pharma digital marketing or omnichannel roles ideally in Specialty Care.

• Strong understanding of CRMled engagement digital content ecosystems and multichannel activation.

• Experience working across multiple brands or portfolios and/or multicountry European environments.

• Solid handson knowledge of platforms such as Veeva Salesforce Adobe or similar.

• Confidence using data and dashboards to inform decisions and optimization.

• Ability to balance strategic thinking with operational delivery.

• Strong stakeholder management skills and credibility working with senior marketing and sales leaders.

• Comfortable operating in a matrix allianceled model with multiple priorities and high visibility.

Why Join This Team

• Shape digital strategy across an entire specialty portfolio not just one brand.

• Work within a unique IQVIAled commercialization model with real ownership and influence.

• Access bestinclass data analytics and digital execution capabilities.

• Partner closely with senior portfolio leadership and help define what good looks like for digital.

• Play a pivotal role in modernizing specialty HCP engagement across Europe.

Ready to Lead Digital at Portfolio Level

Join IQVIA and help define how digital drives impact scale and consistency across specialty Immunology brands.