Message Director | Based in Europe
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Job Summary
Your role at Hostinger
Hostinger is at an inflection point. Weve built a globally recognized product with strong performance marketing and visual execution. Now were stepping into the next phase - building a distinctive globally recognizable brand that people remember trust and choose.
Today our visuals are strong. But our messaging is not yet where it needs to be.
We are still too often: abstract inconsistent across channels diluted in how we express brand value.
Were looking for a Message Director to change that.
This role is about ending the era of abstract tech-speak at Hostinger and replacing it with a voice that is: clear confident distinctive and impossible to ignore.
You will own how Hostinger speaks to the world - not just at a guideline level but in the actual words people see hear and remember.
Curious to learn more Connect with your team: Radvilė Jankevičienė Head of Brand Image
Your goal
This includes:
- defining and rolling out a One message framework - a unified system of core narratives message hierarchy and verbal principles used across all markets and channels
- elevating tone of voice from functional to distinctive and ownable
- creating bold memorable brand campaigns that build long-term trust
Your impact from day one
You are stepping into a company where:
- strong visual identity already exists
- messaging is fragmented and inconsistent
- multiple teams interpret the brand differently
Your challenge is to
- bring clarity where there is fragmentation
- replace generic language with clear intentional messaging
- create a system others can actually use and scale
What youll own
- Definition and rollout of the One message framework (core narratives message hierarchy principles tracking its success)
- Brand tone of voice - making it clear differentiated and consistently applied
- Development of big ideas and conceptual campaigns (independently and with the team)
- Raising the bar of copywriting craft across Hostinger (website advertising products external communications)
Your day-to-day
- Define implement and evolve the One message framework across all brand communication
- Redefine and own tone of voice and its real application across teams
- Personally write and shape high-stakes messaging (campaigns new product positionings scripts taglines key narratives)
- Initiate review and approve messaging across major brand touchpoints
- Translate brand positioning into clear simple and powerful language
- Challenge weak generic or diluted messaging - weasel words - and replace it with better clearer alternatives
- Mentor and guide writers across teams (CRO YouTube scriptwriters tutorial/blog writers PR advertising) to raise craft standards
- Audit competitor messaging to identify opportunities for differentiation
- Explore new storytelling formats and communication channels
Your skills and experience
- Proven experience building distinctive brand messaging systems and campaigns
- Strong ability to turn strategy into clear simple compelling language
- Deep understanding of audience psychology and communication impact
- Experience working across multiple markets
- Confidence to challenge senior stakeholders and defend strong creative decisions
- High standards for copywriting craft both strategic and hands-on
- Ability to operate both as a thinker and a maker
- Experience in tech or SaaS is a plus
- High proficiency in English language is a must
How success will be measured
- Increase in brand recall from brand campaigns
- Strong consistency of messaging and tone of voice across channels and markets
- Improvement in brand perception especially message clarity
- Clear verbal distinctiveness vs competitors
- Increased understanding of Hostingers value proposition
- Positive shift in brand sentiment
Who this role is for
- is tired of generic tech messaging
- cares deeply about the craft of writing
- wants to build something defining not incremental
- and is motivated to shape how a global brand speaks at scale
Benefits for you
360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and CoachHub global conferences feedback culture digital libraries and industry-leading subscriptions. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.
Freedom & responsibility: Work on your terms whether from the comfort of home or anywhere in the world. With a home office budget you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced dynamic environment.
Wellness simplified: Your health comes first with company-provided sick days 20 paid suspension days Headspace subscriptions and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness.
Work hard - play hard: Celebrate your achievements with company events like Town Hall Meet the Client initiatives team-building experiences and workations. Celebrate lifes big moments with milestone gifts for weddings new parenthood and graduations.
Compensation
Required Experience:
Director
About Company
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