TE-1411 MarTech Engineer
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Job Location:
Monthly Salary:
Posted on:
16 days ago
Vacancies:
1 Vacancy
Job Summary
Job Title: MarTech Engineer
Location: Hyderabad India
Work Model: Full-time
Time Zone: Must overlap with US working hours
Experience: 6 9 years
About the Role
Were looking for a hands-on MarTech Engineer to help build and scale the growth technology foundation behind our digital acquisition and conversion journeys.
This role sits at the intersection of Engineering Product Analytics and Marketing. Youll be responsible for implementing and improving the systems that power:
Landing page and funnel tracking
Attribution and campaign measurement
Conversion analytics
Experimentation / A/B testing
Marketing tool integrations
Growth data reliability
This is not a campaign execution role. Were looking for someone who can build instrument debug and optimize the technical side of growth.
What Youll Do
Implement and maintain tracking and analytics instrumentation across acquisition and conversion flows
Own event setup and validation across tools like:
GTM
GA4
Mixpanel
PostHog
Segment
Build and improve landing pages funnel tracking and conversion journeys
Ensure campaign data attribution and UTM tracking are captured correctly end-to-end
Support A/B testing and growth experiments
Debug broken tracking duplicate events attribution gaps and funnel blind spots
Work closely with Product Design Engineering Analytics and external partners
Help establish scalable standards for event naming QA and martech governance
What Were Looking For
Must Have
Strong experience with JavaScript / TypeScript
Good hands-on experience with React /
Strong practical experience with:
Google Tag Manager (GTM)
GA4 Mixpanel
PostHog
Segment
Experience implementing:
event tracking
funnel tracking
conversion tracking
attribution / UTM capture
marketing pixels / tags
Strong debugging skills using:
browser dev tools
network inspection
analytics validation tools
Comfortable working directly in production-grade web applications
Good to Have
/ backend exposure
Experience with server-side tracking
Familiarity with A/B testing tools / experimentation
Exposure to healthcare telehealth or regulated products
Understanding of growth metrics like:
CVR
CAC
LTV
ROAS
Familiarity with privacy-aware / compliance-conscious tracking practices
What Success Looks Like In this role
youll help us:
track every meaningful step of the user journey
improve conversion visibility across digital funnels
reduce blind spots in attribution and analytics
enable cleaner experimentation and growth decision-making
build a reliable martech foundation for scale
Who You Are
Highly hands-on and execution-focused
Comfortable working in a fast-moving startup-style environment
Able to translate vague business asks into technical implementation
Strong at balancing speed reliability and data quality
Someone who enjoys solving problems across product engineering and growth
Why Join
Youll work on a high-impact digital platform where your work will directly influence:
customer acquisition
conversion performance
growth efficiency
product decisions
business outcomes
If you enjoy building the technical systems behind growth measurement and conversion this role is for you.
About Softobiz:
Innovation begins with like-minded people aiming to transform the world together. At Softobiz we invite you to become a part of an organization that has been helping clients transform their business by fusing insights creativity and technology. With a team of 300 technology enthusiasts we have been trusted by leading enterprises around the globe for over 12 years.
At Softobiz we foster a culture of equality learning collaboration and creative freedom empowering our employees to grow and excel in their careers. Our technical craftsmen are pioneers in the latest technologies like AI machine learning and product development.
Why Should You Join Softobiz
- Work with technical craftsmen who are pioneers in the latest technologies.
- Access training sessions and skill-enhancement courses for personal and professional growth.
- Be rewarded for exceptional performance and celebrate success through engaging parties.
- Experience a culture that embraces diversity and creates an inclusive environment for all employees.
Softobiz is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will be afforded equal employment opportunities without discrimination based on race creed color national origin sex age disability or marital status.
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Required Experience:
IC
Key Skills
About Company
Softobiz prepares businesses for transformative success by embracing change and engineering innovative digital products.
