Integrated Media Planner

This is a Work from Office opportunity based out of Andheri West Mumbai. 5 days work week.

To be successful in this role you must have the ability to create integrated 360-degree media plans for brands around films and entertainment properties. These plans should seamlessly incorporate channels such as OOH DOOH Programmatic TV Radio Print Digital and On-Ground Activations to deliver maximum brand visibility and engagement.

You will be responsible for conceptualizing and presenting these integrated brand partnership opportunities to leading corporate brands tailoring each proposal to align with their marketing objectives and driving revenue for SkyBlue Cinematix.

About SkyBlue Media Group

We are an international media company with operations across Malaysia Dubai and India specializing in creating impactful brand experiences across diverse media platforms. Over the past 15 years we have established a strong reputation for innovation scale and effectiveness in the OOH and entertainment marketing space.

Our Markets & Expertise

• Malaysia OOH Media Leadership
  With over 15 years of experience we are one of Malaysias leading OOH media companies offering a nationwide portfolio of outdoor and transit advertising formats. Our strong partnerships in cinema retail and outdoor environments ensure unmatched visibility and brand recall.

• Dubai Transit Media Exclusivity
  Through SB Mobility Media LLC we hold the exclusive 5-year rights from Dubais Roads & Transport Authority (RTA) to manage bus and transit media. This includes bus exteriors shelters stations and MUPIs making us a leading player in transit advertising across the UAE.

• India Entertainment & Content Integrations
  Expanding into the worlds largest film and OTT markets we are establishing our Mumbai-based operations focused on in-film brand integrations OTT partnerships and branded entertainment solutions. Supported by our AI-driven placement and analytics platform we connect brands with audiences through story-driven content integrations that deliver measurable impact.

View our websites at - I Summary / Purpose

SkyBlue Cinematix is looking for a dynamic and strategic professional to lead media-led brand integrations for films. The AGM Media Sales Planning & Buying will be responsible for conceptualizing and pitching 360 media solutions to corporate brands and agencies driving partnerships and ensuring seamless execution of approved media plans across multiple platforms.

Key Responsibilities

1. Media Sales & Business Development

• Identify engage and onboard corporate brands and media agencies for film collaborations and integrations

• Pitch compelling 360 media solutions aligned with brand objectives and film properties

• Build and nurture strong relationships with CMOs brand teams and agency stakeholders

• Drive revenue through innovative media-led partnerships

2. Strategic Media Planning

• Conceptualize and develop robust innovative and ROI-driven 360 media plans

• Integrate multiple media channels including:

o OOH / DOOH

o Television

o Radio

o Print

o Digital & Social Media

o Influencer Marketing

o On-ground activations and experiential marketing

• Align media strategies with both brand goals and film marketing objectives

• Ensure plans are creative scalable and commercially viable

3. Media Buying & Negotiation

• Lead media buying efforts across platforms ensuring cost efficiency and maximum reach

• Negotiate with media vendors partners and platforms for optimal rates and placements

• Leverage industry relationships to unlock value-added opportunities

4. Campaign Execution & Delivery

• Own end-to-end execution of approved media plans

• Coordinate with internal teams agencies and external partners for seamless rollout

• Monitor timelines deliverables and campaign performance

• Ensure high-quality execution aligned with agreed objectives

5. Performance Tracking & Optimization

• Track campaign performance metrics and ROI

• Provide post-campaign analysis and insights to clients and internal stakeholders

• Optimize ongoing campaigns based on data and market trends

Candidates Qualifications & Requirements

• 5 plus years of experience in Media Sales Media Planning and Buying

• Strong exposure to integrated media campaigns (360)

• Experience working with brands media agencies or entertainment/media industry preferred

• Proven ability to pitch and close high-value deals

• Strong network across media platforms and vendors

• Excellent negotiation presentation and stakeholder management skills

Why Sky Blue Media

Because we dont just place brands in films we place them in culture. With us every project is a chance to make history influence millions and turn entertainment into unforgettable brand moments. If youre passionate relentless and hungry to make magic on screen your blockbuster career starts here.