CBS-BMC in GDS Brand and Marketing social media social media and thought leadership

Discipline Brand and Marketing

Role Type Social Media and Thought Leadership

The opportunity

As Assistant Director social media and thought leadership you will play a strategic role within the EY organizations Brand Marketing and Communication team shaping how the EY organizations leaders show up in the market through insight led reputation building social media and thought leadership. You will lead the development of cohesive data informed content strategies that position senior leaders as trusted voices and strategic advisors across priority markets and accounts.

This role sits at the intersection of social listening insight generation storytelling and brand governance. You will translate market signals industry conversations and EY intellectual capital into compelling narratives that resonate with priority audienceswhile safeguarding the brand voice and reputation.

Operating as a trusted advisor to senior leaders you will guide them through ambiguity competing priorities and sensitive market moments helping them engage credibly and consistently across social and digital platforms. You will also play a key role in orchestrating social media and thought leadership initiatives working closely with global regional and creative teams to deliver measurable impact.

Your key responsibilities

Insight discovery and social intelligence

• Lead social listening and multisource signal scanning across industry trends leader networks media narratives and competitor activity
• Synthesize weak and strong signals into timely insightdriven points of view relevant to EYs strategic priorities
• Leverage EY proprietary research market intelligence and AIenabled tools to uncover differentiated insights

Thought leadership and content strategy

• Define and drive social media and thought leadership strategies aligned to Brand Marketing and business priorities
• Shape cohesive editorial narratives across leaders themes and markets to ensure consistency and clarity of the brands point of view
• Translate complex business technical and regulatory topics into clear compelling and audiencerelevant content

Executive social presence and advisory

• Act as a strategic advisor to senior leaders on executive social presence voice and positioning
• Develop leader personas content arcs and engagement strategies tailored to individual expertise and market relevance
• Confidently challenge and reframe leader messaging where required balancing authenticity with brand and reputational considerations

Content creation and delivery

• Serve as lead writer and editor for social media and thought leadership content ensuring quality insight and consistency
• Create firstcut and final content across formats including executive briefs and talking points LinkedIn posts and articles blogs web articles presentations and multimedia assets
• Support leaders with content for the EY organization and thirdparty events including presentations and speaking points

Measurement performance and optimization

• Define and track meaningful engagement and influence metrics beyond vanity measures
• Translate performance data into actionable insights and impact narratives for leaders and stakeholders
• Continuously refine content strategies based on analytics audience response and market feedback

Governance risk and quality control

• Ensure all content aligns with brand tone of voice and editorial standards
• Apply strong judgment around sensitive topics regulatory considerations and reputational risk
• Operate within a mandatory humanintheloop model with clear governance and approval workflows

Program and stakeholder management

Establish and deepen strategic connections with clients priority audiences ensuring leader positioning and messaging resonate with target stakeholders across markets sectors and buying stages. Identify curate and shape insightled topics and narratives that address client pain points emerging market trends and regulatory or business inflection points with clear potential to generate commercial conversations. Partner closely with Clients & Industries (C&I) and account teams to align content thought leadership and campaigns with account priorities growth strategies and active opportunity pipelines. Proactively translate audience engagement and content performance into demand signals supporting the identification acceleration and creation of new business opportunities for leaders. Act as a strategic connector between leader agendas audience insights and accountlevel opportunities enabling timely access to pipeline movement and whitespace opportunities. Support leaders in leveraging thought leadership and platform presence (e.g. LinkedIn events campaigns) as a business development enabler not just a brandbuilding activity. Collaborate with C&I and marketing teams to ensure followthrough on opportunities including tagging tracking and handoff of demand signals into account planning and pursuit activities.

• Continuously assess audience response market relevance and opportunity conversion to refine topic strategy and optimize future content and engagement efforts.
• Projectmanage endtoend delivery of flagship thought leadership and social media programs
• Coordinate with global regional and serviceline teams to align content pipelines and priorities
• Manage external agencies and vendors where required

Capability building and leadership

• Mentor and guide junior team members setting high editorial and strategic standards
• Contribute to the development of playbooks frameworks and best practices for social media and thought leadership
• Stay abreast of external best practices and emerging platform trends bringing innovation back into the team

Skills and attributes for success

This role requires a blend of strategic thinking marketing mindset editorial excellence and executive level stakeholder management. You bring the confidence to advise senior leaders the curiosity to mine insights from complexity and the discipline to deliver high quality work in a fast paced environment.

Key skills required to excel in this role:

• Digital marketing acumen
• Exceptional editorial thought leadership writing skills and strong attention to detail
• Strong organizational and project management skills
• Ability to analyze and interrogate data to unearth one-of-its-kind stories
• Ability to critically assess business/technical content and translate into digestible insightful content relevant for specific audiences
• Comfortable and confident engaging with senior stakeholders
• Skilled at planning and executing content across a variety of channels and formats in support of campaign objectives

To qualify for the role you must have

Bachelors or masters degree in Journalism Communications Marketing or a related discipline

1014 years of experience in thought leadership content strategy or social medialed marketing roless

Ideally youll also have

Experience working in professional services or B2B environments

Exposure to media relations or executive communications

Technologies and tools

Proficiency in Microsoft Word Excel PowerPoint and PDF tools

Experience with project management tools and structured delivery methods

Working knowledge of AI and LLMenabled research listening or content tools

What we look for

• Strategic curiosity creative problem solving skills high levels of resourcefulness
• Strong editorial judgment and commercial awareness
• Commitment to continuous learning and innovation in the age of AI
• Ability to manage multiple stakeholders and priorities simultaneously
• Collaborative mindset with the confidence to lead and influence
• Team player with the ability to build strong trusted relationships with leaders vendors colleagues and internal clients across functions and geographies

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina China India the Philippines Poland and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.

• Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.
• Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs.