Lead Digital Growth

We are looking for a Senior Manager who combines strong execution capability with product and growth thinking to operationalize the digital growth engine.
This role will own day-to-day execution of cross-sell journeys experimentation and performance tracking working closely with CX Product Digital and Business teams to drive measurable impact

1. Cross-Sell Journey Execution
Build and deploy contextual cross-sell and upsell journeys across:
Web
App
Marketplace
Smartflo
Embed product recommendations across lifecycle stages:
Onboarding
Usage
Billing
Support

2. Growth Experimentation & Optimization
Run structured A/B experiments on:
Offers and bundles
Product placements
Recommendation logic
Upgrade pathways
Continuously optimize conversion rates click-throughs and adoption metrics

3. Product Discovery Enablement
Improve visibility and discoverability of connectivity cloud and SaaS offerings
Work with Product and CX teams to ensure contextual relevance of recommendations

4. Performance Tracking & Insights
Track and report key metrics:
Conversion rates
Revenue per user
Feature adoption
Cross-sell penetration
Generate insights and recommendations for continuous improvement

5. Stakeholder & Execution Management
Work closely with:
Digital / Product teams for implementation
CX for journey alignment
Business teams for product prioritization
Drive execution through clear timelines ownership and follow-through

6. Campaign & Lifecycle Integration
Align cross-sell journeys with:
Campaigns
Lifecycle triggers
Customer segments
Ensure seamless integration across channels and touchpoints

7. Build & Scale the Growth Function
Identify capability gaps and build a small execution team over time
Establish repeatable processes and playbooks for growth execution


Expected Outcomes
Measurable increase in cross-sell conversion and revenue contribution
Improved multi-product adoption across customer base
Higher engagement and feature discovery across platforms
Strong execution of growth experiments with clear ROI tracking
Establishment of a scalable digital growth execution model

Key Attributes

• Should be Customer-centric: empathetic and curious with an ability to internalize the point of view of our customer and exhaustively represent their wants needs and pain points
• Forward thinker:should have the aptitude for creative and innovative thinking and analysis
• Good interpersonal networking and influencing skills
• Problem solving and analytical skills
• Data driven mindset with an aptitude for technology
• Strong project management skills
• Change management and communication skills
• Be Collaborative. Should be able to thrive in a culture of collaboration and promote deep partnership between cross-functional teams.