Awareness Social Marketing Manager, Brand Social, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans artists and creators. From personalized music playlists to exclusive podcasts concert livestreams to artist merch Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music ad-free in shuffle mode and top ad-free podcasts included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited on-demand access to millions of songs podcasts and audiobooks; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans artists and creators on a global scale.

Amazon Music is seeking a passionate and dynamic Marketing Manager to join the Brand Social team in the Global Marketing this role you will collaborate with the Global Organic Social (creative insights operations) content marketing brand and paid media teams in planning developing executing and optimizing compelling social media campaigns across tentpole marketing campaigns to drive awareness and engagement for the Amazon Music brand. You will implement awareness driving paid social best practices across various social media platforms (Facebook Instagram Twitter TikTok and YouTube) delivering on long-term strategy amplifying content to drive engagement awareness and community growth through targeted paid social campaigns across North America contributing to our measurement and creative frameworks by optimizing campaigns monitoring and analyzing performance and collaborate with teams world wide to contribute to long term paid media strategy aimed at increasing Amazon Musics brand awareness and engagment alongside Brand Paid Media team and local marketing teams.

Come innovate with the Amazon Music team!

Key job responsibilities
* Develop and execute best-in-class awareness paid media strategies across key social platforms: deliver social media marketing campaigns spanning new product launches partnerships exclusive merch livestreams brand campaigns cultural moments and more to drive awareness and engagement for these programs and the Amazon Music Brand at large across social platforms (Meta TikTok Twitter etc.) focused on boosting organic reach and engagement.
* Content Amplification: Collaborate and identify high-performing organic content and develop strategies to amplify reach through paid promotion.
* Audience Targeting: Utilize insights and segmentation to target audiences and interest ensuring maximum impact and engagement.
* Budget Management: Manage campaign budgets effectively optimizing spend to achieve desired results within allocated budgets.
* Performance Analysis: Monitor and analyze campaign performance providing regular reports and insights. Use data-driven approaches to refine and optimize strategies to improve ROI.
* Collaboration: Work closely with the social media team content creators and other marketing stakeholders to align organic and paid strategies for cohesive customer journey. Partner with regional social teams to execute global marketing campaigns
* Stay Updated: Stay abreast of industry trends social media algorithms and emerging technologies to incorporate innovative and effective strategies into our campaigns. Stay informed on culture trends infusing the social space with innovative ideas.

About the team
The Organic Brand Social team is focused on top-funnel awareness delivering billions of impressions and positive engagements increasing effectiveness of lower funnel campaigns. Our strategy prioritizes engagement over direct sales or traffic through exclusive content and cultural moments. We make a first connection with potential new customers deepen our engagement with existing ones and build cohorts that other (paid social) marketing teams can tap into for an efficient Brand-led full funnel approach. We are passionate lovers of audio entertainment who are in the know about fans favorite artists from new music to fan culture have the latest podcast and audio recommendations from Tinx to the New York Times to Rebecca Yarros Fourth Wing and Harry Potter. Whether our audience has a laugh escapes to a new world or learns about new music our work reinforces Amazon Music as a passion brand and helps increase retention and improve brand affinity.

What we do is highly visible and a direct connection to customers; including artists partners press and consumers. We are a 1:1 representative of the Amazon Music and Amazon brands and protecting the brands health and reputation is at the forefront of all our decision making. Were experts trained to predict and assess the impact of the content we put out working in tandem across the business to ensure brand safety without compromising the entertaining and spontaneous side of social media.

- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building and optimizing multiple simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV print ads and digital/social channels
- Experience across affiliate marketing PPC SEM and social media advertising
- 5 years of professional experience in paid social media marketing digital advertising or performance marketing

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- 4 years of experience in paid social marketing with a focus on brand awareness and engagement campaigns
- Experience working in entertainment music or consumer technology industries
- Proven track record of scaling paid social programs globally across multiple markets and regions
- Advanced expertise in audience segmentation targeting strategies and performance optimization techniques
- Experience collaborating with cross-functional teams including organic social content creators brand marketing and regional marketing teams
- Demonstrated ability to amplify organic content through paid strategies achieving 2x engagement lift
- Experience managing tentpole marketing campaigns product launches or cultural moment activations
- Knowledge of emerging social media trends platform algorithm changes and innovative advertising formats
- MBA or advanced degree in Marketing Business Analytics or related field

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 78800.00 - 137900.00 USD annually
USA CA San Francisco - 86700.00 - 151700.00 USD annually
USA GA Atlanta - 78800.00 - 137900.00 USD annually
USA NY New York - 86700.00 - 151700.00 USD annually
USA WA Seattle - 82700.00 - 137900.00 USD annually