Social Media Manager
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 88700 - 131920
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
This role is ideal for a social media practitioner who is looking to grow and make a tangible impact lead with a strong sense of purpose and is motivated by supporting stronger access to quality care and better health outcomes for New Yorkers. They are passionate about social media thrive in a collaborative environment think on their feet and bring strong attention to detail.
Reporting to the Director Social Media and working closely with the Sr. Manager Social Media and Manager Video Production the Manager partners with the team to align Healthfirsts business priorities with social media audience needs.
They will spearhead the execution of engaging social-first content and campaigns elevating everyday moments into meaningful high-performing content within a structured and regulated environment. This includes spotlighting Healthfirsts impact
within communities working with the growth and advertising teams to build awareness of health plans and positioning the voices of Healthfirsts experts in bitesize content.
To bring this to life they will partner closely with the Content Production and Creative teams on multimedia asset development for Healthfirsts social core channels including LinkedIn Facebook Instagram WeChat and YouTube.
Duties and Responsibilities
Creative Development & Content Execution
- Develop and lead creative concepts and content series that bring Healthfirsts mission programs and community impact to life on social media.
- Write and refine copy tailored to social channels ensuring alignment with brand voice and audience relevance.
- Serve as the point person with Creative and Content Production teams to guide the development of social-first creative assets including graphics and short-form video.
- Travel on-site within New York as needed to ensure content capture meets social post needs providing steer and direction to production crews and talent.
- Apply advanced knowledge of social media best practices and emerging trends proactively testing new formats and approaches.
- Use self-service and professional creative toolsincluding Adobe Creative Suite Vocal Video Canva and native platform tools.
Social Community Engagement
- Monitor audience sentiment identify trends and translate insights into actionable content ideas and written responses.
- Identify and act on opportunities to engage and build trust with online communities where appropriate.
Workflow Operations & Collaboration
- Own and manage content workflows ensuring efficient drafting review and approval processes.
- Partner with the Sr. Manager social media and broader Corporate Communications team to implement and refine a new content development workflow including testing processes documenting best practices and driving adoption across the team.
- Support content publishing and scheduling activities in Sprout Social.
- Collaborate with cross-functional partners to ensure content accuracy compliance and alignment with business priorities.
Insights Learning & Optimization
- Translate insights from reporting into content and campaign optimizations.
- Lead experimentation with new formats trends and approaches to improve engagement and effectiveness.
- Drive continuous improvement by applying learnings to enhance content quality performance and operational efficiency.
Minimum Qualifications
- Bachelors degree in Communications Marketing Journalism Digital Media or a related field.
- Minimum of 35 years of relevant experience in social media content creation or digital communications.
- Experience working in healthcare or another highly regulated industry.
- Strong understanding of social media platforms including LinkedIn Facebook Instagram WeChat and YouTube.
- Fluent in platform trends new content formats and innovative community engagement strategies.
- Experience analyzing social media performance summarizing and applying insights to improve outcomes.
- Deep knowledge and experience with social media management tools such as Sprout Social.
- Working knowledge of creative tools such as Adobe Creative Suite Canva and other content creation platforms.
- Demonstrated ability to independently manage projects and processes applying sound judgment in a fast-paced environment.
- Excellent verbal and written communication skills with proven track record of creating relevant compelling content tailored to audiences and platforms.
- Strong organizational skills attention to detail and ability to work independently.
- Self-starter collaborative and team-oriented approach.
Preferred Qualifications
- PR or social media agency experience.
- Experience with video or testimonial-based content creation (e.g. Vocal Video or similar tools).
- Experience leading process improvement workflow design or operational optimization projects.
- Bilingual or multilingual abilities a plus (Spanish Mandarin or Cantonese).
WE ARE AN EQUAL OPPORTUNITY EMPLOYER. HF Management Services LLC complies with all applicable laws and regulations. Applicants and employees are considered for positions and are evaluated without regard to race color creed religion sex national origin sexual orientation pregnancy age disability genetic information domestic violence victim status gender and/or gender identity or expression military status veteran status citizenship or immigration status height and weight familial status marital status or unemployment status as well as any other legally protected basis. HF Management Services LLC shall not discriminate against any disabled employee or applicant in regard to any position for which the employee or applicant is otherwise qualified.
If you have a disability under the Americans with Disability Act or a similar law and want a reasonable accommodation to assist with your job search or application for employment please contact us by sending an email to or your email please include a description of the accommodation you are requesting and a description of the position for which you are applying. Only reasonable accommodation requests related to applying for a position within HF Management Services LLC will be reviewed at the e-mail address and phone number supplied. Thank you for considering a career with HF Management Services LLC.
All hiring and recruitment at Healthfirst is transacted with a valid @ email address only or from a recruitment firm representing our Company. Any recruitment firm representing Healthfirst will readily provide you with the name and contact information of the recruiting professional representing the opportunity you are inquiring about. If you receive a communication from a sender whose domain is not @ or not one of our recruitment partners please be aware that those communications are not coming from or authorized by Healthfirst. Healthfirst will never ask you for money during the recruitment or onboarding process.
Hiring Range*:
Greater New York City Area (NY NJ CT residents): $103400 - $149430
All Other Locations (within approved locations): $88700 - $131920
As a candidate for this position your salary and related elements of compensation will be contingent upon your work experience education licenses and certifications and any other factors Healthfirst deems pertinent to the hiring decision.
In addition to your salary Healthfirst offers employees a full range of benefits such as medical dental and vision coverage incentive and recognition programs life insurance and 401k contributions (all benefits are subject to eligibility requirements). Healthfirst believes in providing a competitive compensation and benefits package wherever its employees work and live.
*The hiring range is defined as the lowest and highest salaries that Healthfirst in good faith would pay to a new hire or for a job promotion or transfer into this role.
Required Experience:
Manager
Key Skills
About Company
Healthfirst offers no- and low-cost Medicare Advantage, Medicaid, and Long-Term Care plans in NYC, Long Island, Rockland, Sullivan, and Westchester counties.
