Marketing COE Leader

Description

The Global Commercial Excellence organization is responsible for building world class commercial capability within Eastman. This includes continuously upgrading the capabilities and improving the performance of our people processes and systems. As a Marketing Excellence Center of Excellence (COE) Leader you lead the central COE and co-lead the Marketing COE Leadership Team along with key business leaders. You are responsible for building world-class marketing capabilities and driving commercial results.

You will accomplish this through partnering with marketing and commercial leadership to:

• Lead the global Marketing COE Leadership Team in close collaboration with senior marketing and commercial leaders from each business with multi sub-marketing disciplinary experience (strategic digital brand marcom channel marketing etc) facilitating strategic discussions co-creating and prioritizing initiatives in annual scorecard and our transformation roadmap driving timely data-informed decisions and ensuring shared accountability for execution and results.
• Ensure convergence and commitment across businesses to common marketing processes and best practices.
• Develop implement and execute COE global & regional marketing initiatives and/or select best practices within businesses to implement across the Enterprise.
• Set standards and expectations for talent acquisition development engagement and retention in marketing roles.
• Work with IT to identify technological solutions to enable Eastmans marketers to better assess external market and competitive dynamics strength of our offerings to win with prioritized customer segments in a more efficient and data driven way.
• Accelerate shift to a disciplined approach to marketing processes metrics and analytics.
• Partner with businesses leaders to support the transformation journey of Marketing Excellence.
• Overall you will become a trusted advisor and business partner to commercial leadership in the field of marketing.
• While your focus is marketing you will serve as a key liaison with Sales Product and Pricing IT and other functions to develop deliver and support marketing capability solutions.

Responsibilities

Lead Marketing COE Leadership Team (LT)

• Work actively with the SLT champion and designated COE business leader to co-lead the primary decision-making body and implementation channel for marketing excellence:
  • Develop a multi-year roadmap and priorities for 2026 and gain enterprise alignment on priorities through the COE LT.
  • Develop co-created solutions with senior marketing leaders on key priorities.
  • Drive implementation with and through COE LT leaders on key initiatives.
  • Create and manage ongoing COE LT agenda.
  • Ensure active tracking monitoring adjustments and actions on key initiatives.
  • Work actively with other functional leaders (e.g. HR) to drive change management and enable the implementation (e.g. with training communication tool deployment etc.).
  • Develop resourcing options and recommendations to accelerate progress and/or close gaps when needed.
• Lead support for COE LT:
  • Oversee central COE staff to support COE LT activities.
  • Provide support analysis.
  • Conduct direct training communication coaching and change management.
  • Support special projects where necessary.
• Consistently identify and evaluate external best practices in the marketing space. Share best practices globally.
• Work with the marketing leadership teams and marketing organizations to proactively identify improvement opportunities in existing tools or needs for alternate tools to enhance the effectiveness and efficiency of marketing efforts.

Drive Marketing Tools Implementation:

• Serve as the global subjectmatter lead for marketing processes tools methodologies and systems set standards own lifecycle decisions and advise on tool selection.
• Cocreate and maintain the global Marketing Excellence roadmap with the Marketing COE LT; prioritize initiatives by impact and feasibility and ensure clear owners timelines and expected measurable results.
• Partner with IT and vendors to define requirements coordinate implementations and integrations and ensure solutions meet global business needs.
• Define and govern marketing metrics and dashboards; oversee adoption KPIs target setting and regular performance reviews.
• Coach senior marketing leaders on using analytics and dashboards to drive decisions performance conversations and continuous improvement.
• Design and run global change and adoption strategies (communications sponsorship training measurement) to ensure sustained use and business impact.

Enhance Marketing Skills:

• Support global development and drive global implementation of marketing capability efforts including competencies curriculum hiring onboarding and ongoing measurement.
• Work with commercial leadership in fact-based assessment and prioritization of seller and marketingleader capability gaps. Develop and implement plans to close gaps.

• Serve as an expert coach in marketing processes. Conduct leader and train the trainercoaching.

• • Execute facilitate and/or support marketing training sessions in coordination with marketing leaders.
  • Develop and execute best practices for recruiting and keeping marketing talent
  • Define global marketing competencies curriculum onboarding and ongoing development standards.

Qualifications

• Bachelors from an accredited college or university is required. Masters or MBA preferred.
• Min. 10 years of commercial experience; minimum 5 years marketing experience required.
• Experience developing and executing Commercial Excellence Capabilities with cross business team members.
• Demonstrated experience and success leading teams and influencing without authority.
• US-based location preferred.