Performance Marketing Manager (China)

Shanghai - China

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Were a team of 500 professionals who develop cutting-edge web data gathering solutions for thousands of the worlds best known businesses including Fortune 500 companies.

Whats in store for you:

Youll be solving challenges for top-tier clients and collaborating with industry professionals. Well fuel your professional growth with vast internal and external learning resources and an environment of teaming up and knowledge sharing.

Were not looking for a supporter - were looking for anowner. If youve mastered growth in the proxy VPN or SaaS space and know exactly what it takes to win in China we want your playbook.

Youll have the autonomy to build a high-octane acquisition engine from the ground up owning everything from Paid Search and SEO to native Chinese channels. If youre ready to turn your market know-how into a measurable repeatable powerhouse that drives real revenue - lets talk!

Your day to day:

Acquisition ownership & growth strategy

Translate market knowledge into a clear channel roadmap: what to run where why and with what target metrics.

Paid acquisition

Own Paid Search in China: structure keywords landing pages budgets bidding strategy and reporting.
Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu 360 Shenma Toutiao/Bytedance Tencent etc.
Collaborate with design/content to produce high-converting ads and landing pages.

SEO growth (strategy collaboration)

Define SEO strategy for China: topic clusters landing page plan competitor gap analysis keyword priorities.
Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality signup/purchase conversion).
Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs.

Native China channels & partnerships

Identify and scale acquisition through native channels (depending on market reality): Zhihu WeChat ecosystem Bilibili forums/communities KOL/KOC collaborations developer communities etc.

Market intelligence & competitor advantage

Maintain a clear view of competitor positioning pricing tactics channel mix and messaging in China.
Bring competitor-informed playbooks and adapt them to our product and brand.
Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility.

Cross-functional leadership

Work with Product/Dev to ensure China users have a smooth journey (payment onboarding docs endpoints tooling expectations).
Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.

Your skills & experience:

Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
Ability to build growth plans based on data run experiments and optimize funnel conversion end-to-end.
Strong analytical skills: can define KPIs build reporting and make decisions based on results.
Fluent Mandarin and strong working proficiency in English (written and verbal).
Comfortable operating independently in a fast-paced international environment.

Nice to have:

Experience working at a proxy / scraping / VPN competitor or a similar China-focused tech company.
Experience with B2B SaaS and/or developer-targeted products.
Experience with partnerships/affiliates in China.
Understanding of China internet policies and constraints affecting marketing and distribution.

What we offer:

Vacation days as per the Labour Code. Plus additional vacation days after working for a certain period of time.
Learning & development: online courses and trainings.
Mental health apps.
Workation.
Full remote environment.
Company-sponsored tech.

Up for the challenge Lets talk!

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager

Were a team of 500 professionals who develop cutting-edge web data gathering solutions for thousands of the worlds best known businesses including Fortune 500 companies.Whats in store for you:Youll be solving challenges for top-tier clients and collaborating with industry professionals. Well fuel yo...