Product Owner Director, Product Enablement

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Overview

WPP Media Choreograph China is seeking a Product Owner to join our core Product Enablement team. This is a specialized high-impact role that functions as a hybrid between a Strategic Product Owner and a Lead Business Analyst. You will own specific product domains (Discovery & Planning & Activation) taking full responsibility for engaging business stakeholders to extract requirements and translating them into rigorous technical specifications. You will serve as the Voice of the User and the primary author of product documentation ensuring that our development teams have precisely defined user stories to execute against.

Key Responsibilities

1. Requirements Elicitation & Business Analysis

• Direct Stakeholder Engagement:Personally conduct deep-dive interviews workshops and desk-side observations with Media Strategy and Planning teams. You must proactively identify user pain points and workflow friction without relying on others to collect this information.
• Workflow Mapping:Create detailed As-Is and To-Be process maps to visualize complex media planning workflows (e.g. Reach & Frequency calculations Audience Segmentation) identifying opportunities for automation and productization.
• Cross-Functional Translation:Act as the translator between non-technical business users (Strategy/Planning) and technical engineering teams. You must be comfortable explaining business context to developers and technical constraints to planners.

1. Product Ownership & Rigorous Documentation

• Technical Writing:Produce high-quality developer-ready documentation. You will personally writeUser Stories(using standard formats like Gherkin/Acceptance Criteria)Functional Specification Documents (FSD) and API integration requirements in English.
• Backlog Management:Own and groom the product backlog. You will prioritize features based on business value and technical feasibility working directly with the PMO Lead to align scope with delivery windows.
• Developer Collaboration:engage directly with Global and Local developers during sprints to clarify logic review prototypes and make real-time trade-off decisions.

1. Quality Assurance & Validation

• User Acceptance Testing (UAT):define UAT plans and personally validate that delivered software meets the acceptance criteria before release.
• Data Validation:Ensure the accuracy of media logic and algorithms within the tools (e.g. verifying that reach curves are calculated correctly).

Qualifications & Technical Requirements

• Professional Experience:8 years in Digital Product Management or Technical Business Analysis. Experience inAdTechorMarTechis strongly recommended.
• Hard Skills Technical:
  • Documentation Tools:Proficiency inJira(for backlog management) andConfluence(for technical specs) or equivalents.
  • Process Mapping:Proficiency inVisioLucidchart or similar tools for creating BPMN or workflow diagrams.
  • Data Literacy:Basic to IntermediateSQLskills (ability to query data to validate logic) and a strong understanding ofAPIs(conceptual understanding of endpoints JSON payloads and integrations).
• Domain Expertise:
  • Strong knowledge ofMedia Planning&Strategyworkflows is highly preferred.
  • Understanding of theChina Digital Media Ecosystem(e.g. User IDs Walled Garden API limitations) is critical.
• Core Competencies:
  • The Writer Mindset:A self-starter who enjoys the detailed work of documentation and specification writing.
  • Communication:Exceptional soft skills for extracting information from busy stakeholders.
  • Language:Native/Fluent Mandarin and excellent Written/Spoken English are non-negotiable for spec writing.

About WPP Media & Choreograph

WPP Media is WPPs global media bring the best platform people and partners together to create limitless opportunities for growth. Choreograph is WPPs global data products and technology on a mission to transform marketing by building the fastest most connected data platform that bridges marketing strategy to scaled activation.

Life at WPP Media

• Culture:We foster a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• Growth:We invest in our employees to help them do their best work and are committed to employee growth.

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