Technical Copywriter
Share
Job Location:
Duncan, SC - USA
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
AFL manufactures industry-leading fiber optic cable connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today we manufacture thousands of products generate an excess of $1.5B in revenue and employ approximately 7000 associates worldwide. At AFL we recognize that our employees are our greatest asset. We hire and train each individual investing in them to ensure success in their careers. With a commitment to professional development and growth let us connect you to your next career opportunity.
What We Offer:
- A hybrid in office schedule for qualifying employees
- Flexible time off policy
- 401K Company match (up to 4% - dollar for dollar)
- Professional development training and tuition reimbursement programs
- Excellent medical dental vision and life insurance policy options
- Opportunities for career advancement with an industry leading company!
Responsibilities
Content Strategy and Creation
Develop energy thought leadership and content roadmap aligned with AFLs market strategy
Plan and conduct structured interviews to distill technical insights into authoritative narratives
Research and write white papers on grid modernization resilience renewable integration and emerging energy demands
Create solution content connecting thought leadership to AFLs grid solutions and real-world applications
Develop product content showcasing AFLs complete solutions portfolio (OPGW connectivity hardware accessories) in the context of grid systems thought leadership and customer challenges
Produce derivative content (summaries blog posts social posts articles) to extend reach and engagement
Translate complex standards regulatory updates and technical data into clear narratives
Ensure content aligns with AFLs brand voice guidelines
Strategic Collaboration
Contribute to the energy marketing strategy value propositions customer segmentation and persona development with the Solution Marketing Manager (Energy)
Work with the Solution Marketing Manager (Energy) to execute content strategy and thought leadership initiatives
Partner with Market Development Product Management Engineering Sales and Solution Marketing teams to lead and create thought leadership content
Work with Product Management and Engineering to ensure technical accuracy of content
Collaborate with Marketing Services to incorporate visuals diagrams and infographics
Present work and incorporate feedback from stakeholders
Monitor industry trends and propose new content opportunities to the Solution Marketing Manager
Performance and Optimization
Analyze content performance (downloads engagement lead generation citations)
Apply SEO and GEO best practices to maximize discoverability
Track quarterly Objectives and Key Results (OKRs) and participate in Solution Marketing team reviews
Monitor industry trends and identify new content opportunities
Manage content lifecycles including editorial calendars approvals updates and retirement of outdated assets
Qualifications and Experience
Required
Bachelors degree in Marketing Communications Copywriting Journalism or related field
35 years of content production experience in agency or in-house marketing teams
3-5 years working in the Energy/Utility sector and/or optical networks with familiarity of grid infrastructure
Demonstrated portfolio of long-form technical content (white papers case studies reports)
Proven ability to distil complex concepts into impactful narratives
Experience collaborating with engineers sales customers and technical leaders
Experience writing executive-level customer-facing or PR-ready content for external publication
Technical Competencies
Expertise in long-form technical content creation (white papers case studies technical briefs)
Understanding of content hierarchy and how to cascade thought leadership into solution and product narratives
Strong research analysis and synthesis capabilities
Understanding of solution marketing for end-to-end systems and ability to write for different audiences (executive technical procurement)
Knowledge of SEO analytics and content amplification
High-level editing and exceptional attention to detail
Proficiency in Microsoft Office/Office 365
Ability to use AI tools for content ideation content amplification and research
Awareness of data privacy and compliance requirements
Behavioral Competencies
Clear communicator: Translates complex technical concepts into persuasive audience-focused narratives
Analytical researcher: Synthesizes industry data standards and trends into authoritative content
Detail-oriented: Ensures technical accuracy while maintaining creative storytelling
Self-motivated: Takes ownership of projects and drives results
Collaborative: Builds strong relationships across Product Management Engineering Sales and Marketing teams
Adaptable: Prioritizes effectively and stays resilient in a dynamic fast-paced environment
Well organized: Strong prioritization and time management
Who You Will Work With
Interfaces Internal
Solution Marketing Manager (Energy) (reporting line)
Director of Solution Marketing
Solution Marketing Department
Marketing Shared Services
Market Development Manager (Energy)
Product Line Managers
Solutions Engineers Design Engineers Application Engineers Field Engineers
Energy Sales Team
Interfaces External
Utilities grid operators EPCs and industry partners
Sales Agents
Trade publications and industry organizations
Why This Role Matters
Your content will:
Position AFL as a thought leader in the rapidly evolving energy sector through authoritative white papers and industry insights
Create a clear content hierarchy that connects industry thought leadership to specific AFL solutions and products
Enable sales teams with credible technically-sound collateral at every level from high-level industry trends to detailed product specifications
Educate the market on critical infrastructure challenges and how AFLs grid solutions address them
Build consistent narratives that cascade from thought leadership through solution content to product messaging
Influence industry conversations at the highest levels
Drive measurable business outcomes through lead generation and customer engagement
Success Metrics
Your impact will be measured by:
On-time delivery of final draft content
Downloads leads and citations from published white papers
Customer satisfaction scores on content relevance and usefulness
Industry mentions in trade press and at events
Working Conditions
Hybrid three days office two days remote
10% travel domestic and international
Key Skills
About Company
AFL is a leading provider of fiber optic solutions for broadband networks, data centers, energy infrastructure, and other applications. We offer a wide range of products and services, including fiber optic cable, connectivity, fusion splicers, test and inspection equipment, and more. ... View more
