Director of Paid Media & Performance Marketing
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Job Location:
Bradenton, FL - USA
Monthly Salary:
Not Disclosed
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
About IMG Academy
IMG Academy is the worlds leading sports education brand providing a holistic education model that empowers student-athletes to win their future while preparing them for college and for life. IMG Academy has been nationally recognized by organizations including Sports Business Journal USA Today and the Best and Brightest Companies to Work For for its workplace culture innovation and commitment to developing people both on and off the field.
IMG Academy provides growth opportunities for student-athletes and partners through an innovative suite of on-campus and online experiences:
- Boarding school and camps delivered on a state-of-the-art campus in Bradenton Florida
- Online coaching through IMG Academy focused on personal development through the lens of sport and performance
- Online college recruiting through NCSA College Recruiting and SportsRecruits providing industry-leading recruiting education tools and access to a network of more than 40000 college coaches for student-athletes families club coaches and event operators
- Elevate by IMG Academy a performance and personal development solution that delivers mindset leadership and wellbeing programming to schools colleges and organizations through a combination of digital content and immersive experiences
Position Summary:
IMG Academy is seeking a strategic Director of Paid Media & Performance Marketing to lead customer acquisition across its global sports education portfolio including camps boardingschooldigitalproductsandNCSA college recruiting services. This leader will own the strategy execution and optimization of paid digital acquisition channels driving growth in qualified leads enrollments and revenue. The role managesa significant media investment and scales high-impact data-driven programs across search social video programmatic and emerging platforms.
The Director will lead full-funnel paid media initiatives that drive customer acquisition increase brand awareness and accelerate revenue growth. This role partners closely with product brandwebsitedataand analytics teams while managing agency relationships to ensure campaigns deliver measurable business impact. The ideal candidate brings deep performance marketingexpertise strong analytical capabilities and a proven ability to scale high-performing digital campaigns.
Position Responsibilities:
Strategic Leadership & Planning
- Develop and lead the paid media and performance marketing strategy for IMG Academyaligning acquisition initiatives with enrollment revenue and growthobjectivesacrosscampusprogramsdigital productsand recruiting services.
- Identifyscalable customer acquisition opportunities across global markets whileestablishingperformance goals acquisition targets and channel strategies that drive efficient growth.
- Build and manage annual and monthlypaid media roadmaps budgets and forecasts ensuring media investments maximize return and support business priorities.
- Lead agency relationships and cross-functional collaboration with product brand and web teams to execute integrated paid media strategies across search social programmatic affiliate and emerging channels.
- Provide thought leadership on paid media strategystaying ahead of platform and industrytrends andfostering a culture of experimentation and continuous performance improvement.
Campaign Management & Optimization
- Oversee the execution and performance of paid media campaigns ensuring delivery against timelines budgets and defined performance goals.
- Guideagency partners on performance improvements through structured testing and optimization across creative landing pages bidding strategies audience targeting and channel mix.
- Implement and refine audience segmentation and lifecycle targeting strategies to deliver the right message to the right audience at each stage of the funnel.
- Establish and drive a rigorous testing framework including A/B testing creative experimentation and audience expansion to continuously improve campaign performance.
- Partner closely with webandproduct teams tooptimize landing pages and digital experiences improving conversion rates supporting ecommerce initiatives and ensuring paid traffic is directed to high-performing conversion-focused destinations.
- Leverage AI-driven tools and automation to optimizecreative targeting and bidding strategies improving efficiency and scaling performance across paid channels.
- Apply advanced measurement frameworks including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to inform media investment decisions and optimize channel effectiveness
Budget Management & Performance Analytics
- Own and manage the paid media budget ensuring efficient allocation of spend across channels to maximize ROI and support business priorities.
- Analyze campaign performance and provide regular reporting insights and strategic recommendations to senior leadership leveragingAI-driven analytics and automation toidentifyoptimization opportunities.
- Establish KPIs attribution frameworks and measurement strategies including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to evaluate channel effectiveness and guide future investment decisions.
- Allocate and manage test-and-learn budgets to evaluate emerging platforms new audience segments and incremental growth channels using data-driven experimentation to accelerate scalable results.
- Integrate AI tools and automation to streamline reporting optimize budget allocation and improve forecasting accuracy across campaigns
Cross-Functional Collaboration
- Partner with Product Brand and Creative teams to develop high-impact ad creatives that align with business objectivesand brand standards.
- Collaborate closely with Web Ecommerce and Digital Product teams to optimizelanding pages user experiences and conversion paths ensuring paid traffic drives maximum engagement and revenue.
- Work with Data & Analytics teams to evaluate campaign performance uncover actionable insights and refine media strategies including identifying growth opportunities across products sports and geographies.
- Align with Product and Sales teams to ensure paid media initiatives support broader business revenue and customer acquisition goals.
Knowledge Skills and Abilities:
- Bachelors degree in Marketing BusinessAdvertisingor a related field; MBA or advanced degree preferred.
- 8 years of experience in paid media with at least 3 years in a leadership or management role ideally withpaid mediaagency experience.
- Collaborative leader with a mentorship mindset fostering a team-first culture focused on shared success and collective impact
- Proven track recordof scaling high-performing paid media campaigns across multiple channels.
- Deep expertisein platforms such as Google Ads Meta Ads Manager and other major digital advertising ecosystems.
- Strong understanding of digital marketing analytics attribution models(MMM & MTA) and campaign optimization techniques.
- Experience with tools such as Google Analytics Tableau and Google Looker Studio.
- Familiarity with CRM and marketing automation platforms (SalesforceMarketing Cloud)and e-commerceis preferred.
- Strong leadership communication and stakeholder management skills with the ability to present insights and recommendations to senior executives.
- Ability to manage multiple priorities in a fast-paced performance-driven environment.
Background Requirements:
- Requires a background check upon offer
- Requires a drug test upon offer
As a full-time member of our team you will enjoy a comprehensive offering listed below. Connect with your talent acquisition specialist to learn more about benefits for our part-time and seasonal/temporary roles.
- Comprehensive Medical Dental and Vision
- Flexible Spending Account and Health Savings Account options
- 401k with an Employer Match
- Short Term and Long Term Disability
- Group and Supplemental Life & AD&D
- Gym Discount Program
- Pet Insurance
- Wellbeing Program
- and more!
Dont meet every single requirement We are dedicated to building a diverse inclusive authentic workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Get to know us better:
IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Required Experience:
Director
Key Skills
About Company
IMG Academy offers athletes the opportunity to improve their sport and educational performance on our 600 acre, world-class campus.
