Assistant Social Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Job Level: Lead Professional
No relocation assistance is offered for this position
Play your part in our team succeeding
Brand Marketing & Activation (BMA) is responsible for building long-term brand awareness relevance and impact for the LEGO brand in China.
Within BMA the Social Marketing function plays a critical role in connecting the brand with consumers through culturally relevant content platform expertise and always-on engagement.
As Assistant Social Marketing Manager you will be at the forefront of translating brand strategy into compelling social executions working across teams to amplify campaigns and drive meaningful consumer connections on a scale.
Core Responsibilities
- Lead day-to-day social campaign execution across key platforms (e.g. Douyin Xiaohongshu etc) ensuring strong alignment with brand strategy and campaign objectives
- Manage social content planning and optimization including BGC/PGC/UGC ecosystem to drive engagement reach and brand relevance. Ensure consistent brand tone and storytelling across all social touchpoints.
- Collaborate closely with Brand Media PR and agency partners to deliver integrated campaign amplification
- Analyze content and campaign performance (e.g. engagement reach conversion signals) extract insights and translate them into actionable improvements
- Support social-first campaign innovation leveraging platform trends algorithms and new formats to enhance effectiveness
Do you have what it takes
- Bachelors degree would be preferred. Relevant education or professional training related to marketing or communications is considered an advantage.
- 35 years of experience in social media or digital marketing preferably in FMCG or lifestyle brands. Proven experience in content planning and campaign execution.
- Strong understanding of China social ecosystem (Douyin Rednote WeChat etc.). Data-driven mindset with ability to interpret performance metrics and derive insights
- Experience working with agencies and managing external partners
- Strong communication and collaboration skills across cross-functional teams
- Ability to manage multiple projects with speed and attention to detail
- Good English and Chinese skills
#LISZ
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.
Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Required Experience:
Manager
Key Skills
About Company
Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
