Coordinator I Marketing & Initiatives (226 Days)
Dallas, IA - USA
Job Summary
Bachelors Degree from an accredited university or college in Marketing Communications Public Health Nutrition Dietetics Hospitality Science or directly related field
School Nutrition Specialist (SNS) certification preferred
Two years experience of direct digital marketing design social media or relevant field
Experience in public speaking skills for interviews and presentations. Excellent writing and editing skills in English; bilingual in Spanish is a plus
Experience managing marketing promotions using various techniques is a plus
Advance experience using MS Office Suite Adobe Suite G Suite Video Editing software is a plus
Superb communication (both orally and in writing) and public speaking skills to connect with diverse cultures and background in English and Spanish (preferred) through focus groups interviews presentations and promotions. Ability to assimilate complex ideas and detailed information into well written spoken and visual communication
Excellent organizational management and interpersonal skills. Good problem solving and critical thinking skills. Strong attention to detail and ability to manage many concurrent projects
Demonstrated knowledge of nutrients menu planning and wellness. Must be familiar with Dietary Guidelines for Americans and Institute of Medicine (IOM). Must understand the importance of technology and automation in data capture analysis. Must also be able to analyze productivity performance results and take appropriate action
Create engaging content for the districts social media presence including keeping social media channels updated and brand focused and seeking out new ways to connect with customers and stakeholders
Ability to deliver creative web context (text image and video). Expertise in use of social media including Facebook Twitter Instagram amongst other platforms. Ability to becoming well versed on the story brand framework and art of storytelling
Ability to work outside the normal office schedule (for events health fair PTO meetings etc.)
Ability to create monthly quarterly and annual reports
Coordinate develop and implement marketing campaigns to promote school meals to consumers. Collaborate and implement nutrition and wellness education initiatives that support student health and educational achievement. Maintain positive social media status for department. Create and distribute media releases assist with requests work with district and community partners on a variety of initiatives.
With oversight from the Marketing Supervisor develop implement and execute all marketing promotions in support of driving increased meal participation and wellness awareness
Generate marketing content (original text images graphics video and HTML) edit and publish content that builds meaningful connections with the community. Engage on conversations on behalf of the department
Track and analyze analytics reports to gain insight on traffic demographics and effectiveness. Develop strategies to increase engagement with department platforms. Report in a timely manner
Coordinate Farm to School activities with campuses district staff distributors and community partners
Optimize company pages within each platform to increase the visibility of the districts social content
Work with Menu Planning Team and digital content vendors to ensure goals for education and nutrition awareness are reached through menu application and digital monitors
Research prepare and compile data and other documents for projects presentations articles and reports
Collaborate with Menu Planning Team on performing taste testing of new and existing products to assess and report on acceptability utilizing surveys and google analytics
Create media releases respond to website questions media and concerns in a timely manner
Compose departments newsletter articles presentations talking points and other digital and printed material. Create media releases respond to website questions media and concerns in a timely manner
Provide regular feedback to supervisor regarding the status of project progress social media strategies and promotions. Ensure all written documentation has supervisors approval before preceding
Occasionally required to lift or exert force of up to 25 pounds
Perform all other tasks and duties as assigned
Required Experience:
IC
Key Skills
About Company
Dallas Independent School District. Dallas ISD is considered to be one of the fastest improving urban school districts in the country.