Principal Solution Architect
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Job Location:
Conway, AR - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
You will lead the design and implementation of end-to-end marketing data ecosystems spanning data ingestion modeling identity-aware customer data design campaign orchestration and measurement. This includes establishing scalable data foundations (Snowflake Databricks) defining how data supports real marketing workflows and ensuring it is usable for both BI and AI-driven use cases.
This is not a generic enterprise architecture role. Success requires a deep understanding of how marketing operates in practice including campaign execution audience targeting suppression logic and measurement frameworks and the ability to translate that into practical production-ready architectures.
You will operate at the intersection of strategy and execution working closely with cross-functional teams and client stakeholders to align business ambition with technical reality guide implementation and drive outcomes in complex evolving environments.
THIS POSITION IS NOT ELIGIBLE FOR ANY SORT OF SPONSORSHIP
What You Will Do
Engagement & Solution Leadership
- Serve as the solution architecture lead across the fullplatformlifecycle: discovery design and implementation
- Partner with strategy leads to translate business goals into technical architectures and executable roadmaps
- Lead client working sessions to definerequirements aroundcampaign workflows and operational dependenciescustomer data models metadata structures and identity-aware audience frameworks
- Ensure alignment between business use cases and technical feasibility offering pragmatic alternatives when needed
Marketing Data Architecture & Modeling
- Design and own end-to-end marketing data architecture including:
- Data ingestion (Bronze) transformation (Silver) and consumption layers (Gold)
- Customer and campaign data models
- Metadata and taxonomy frameworks
Define:
- Data grain conformance logic and key joins
- KPI logic and aggregation strategies
- Source-to-target mappings and field-level definitions
- Translate ambiguous business definitions into clear scalable data structures and SQL logic
- Design customer data models that support identity stitching audience persistence and cross-channel activation
- Ensure data models are traceable repeatable and production-ready
Platform & Integration Architecture
Define solution blueprints across modern marketing ecosystems including:
Cloud data platforms (Snowflake Databricks BigQuery Redshift)
- Cloudecosystemts(AWS Azure GCP)
- CDPs and activation platforms (Adobe Salesforce Hightouch LiveRamp)
- Clean rooms and CAPI integrations
Design integrations across:
CRM systems campaign platforms media data and operational systems
Ensure architecture aligns with:
- oPrivacy governance and compliance requirements
- oPerformance scalability and cost considerations
Implementation& DeliveryLeadership
- Designs translate into production-ready solutions
- Data pipelines and models are correctly implemented
- QA validation and reconciliation processes are in place
Guide engineering teams and client stakeholders through:
- Technical decision-making
- Issue resolution and trade-offs
- Own delivery milestones and ensure successful translation of design into production-ready infrastructure.
- Navigate incomplete or evolving requirements by structuring delivery sequencing and minimizing rework
Marketing Enablement & Measurement
- Campaign execution workflows (batch triggered omnichannel)
- Audience targeting suppression and personalization
- Measurement frameworks (attribution incrementality lift)
- BI reporting
- AI/ML use cases(e.g. propensity optimization scenario planning emerging AI-driven workflows)
Practice Leadership & Growth
- Contribute to practice development includingreusable architecture patterns/frameworksdelivery standards and best practices
- Support pre-sales byshaping solution approaches estimating effort and defining delivery models
- Mentor junior architects and engineers
What You Will Have
- 8 years in solution architecture data architecture or platform implementation with a strong focus on marketing and customer data
- Proven experience delivering end-to-end solutions (not just designing but implementing)
- Marketing data ecosystems and campaign workflows
- Cloud data platforms (Snowflake Databricks etc.)
- Data modeling and transformation (SQL-heavy environments)
- Campaign execution audience targeting and suppression logic
- Marketing measurement frameworks (attribution lift etc.)
- Experience working with identity resolution and customer data frameworks (e.g. ID stitching audience persistence or partner integrations)
- Experience with:
- Multi-layer data architectures (e.g. Bronze / Silver / Gold)
- Source-to-target mappingsERDsdata dictionaries and KPI definitions
- Complex metric calculations(from a data perspective)
- Translate business ambiguity into structured technical solutions
- Communicate architecture clearly to both technical and non-technical stakeholders
- Strong familiarity with:
- Martech ecosystem (CDPs CRM campaign platforms)
- Data governance and privacy considerations
Nice to Have
- Experience in consulting or professional services
- Experience in regulated industries (financial services healthcare automotive)
- Familiarity with:
- Clean rooms and data collaboration environments
- Advanced measurement (incrementality testing MMM inputs)
- AI/ML enablement within marketing use cases
Primary Location City/State:
Homebased - Conway ArkansasAdditional Locations (if applicable):
Acxiom is an equal opportunity employer including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting hiring training promotion or other employment of associates or the awarding of subcontracts because of a persons race color sex age religion national origin protected veteran military status physical or mental disability sexual orientation gender identity or expression genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado California Connecticut Maryland NevadaNew Jersey New York City Ohio Rhode Island and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws please contact.
Required Experience:
Staff IC
Key Skills
About Company
We help brands connect, realize, and maximize the power and potential of data and technology.
