Social Media Manager Argentina
Buenos Aires - Argentina
Job Summary
Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.
THE ROLE
Youll be one of the people who makes a brands social presence happen day in day out. From content ideation trend tracking and scheduling to community engagement copy writing and performance tracking youll manage the daily rhythm of social channels and ensure the brand shows up consistently and compellingly across platforms.
This is a role for someone who is organised culturally-fluent and genuinely enthusiastic about social media as a discipline. You understand what makes content work on TikTok versus Instagram versus YouTube you can write copy that fits the tone of each platform and you notice when something is trending before it peaks. Were looking for someone who is as comfortable managing a content calendar and pulling a performance report as they are drafting a reactive post or briefing a content creator on an emerging format.
Success means channels that run smoothly content that consistently meets brand and platform standards a community that feels listened to and engaged and performance data that shows steady growth in reach engagement and brand affinity.
WHAT YOULL DO
Content Planning and Publishing
Create and manage social content calendars across TikTok Instagram and emerging platforms ensuring a consistent cadence of planned campaign and reactive content.
Schedule and publish content across platforms ensuring every post meets brand guidelines platform specifications and accessibility standards (captions alt text format requirements).
Write and adapt social copy for each platform ensuring tone of voice is consistent compelling and native to the channel.
Coordinate with the creative team and content creators to ensure assets are delivered on time correctly formatted and ready to publish.
Support the Senior Social Media Manager in planning always-on content campaign activations and seasonal or product-launch moments.
Community Management and Engagement
Monitor social channels daily responding to comments messages and mentions in a timely on-brand and thoughtful manner.
Engage proactively with audiences fostering a sense of community and connection that reflects values of inclusivity and authenticity.
Track trending topics hashtags cultural moments and platform features flagging relevant opportunities to the wider team and where appropriate drafting reactive content.
Identify opportunities to surprise and delight audiences through creative engagement timely responses and community-building moments.
Performance Tracking and Reporting
Track and report on social content performance across platforms compiling regular reports on key metrics including reach engagement saves shares and audience growth.
Use native platform analytics and social management tools to monitor content effectiveness identify trends and flag insights that can inform future content decisions.
Support the Senior Social Media Manager and Data Analyst in building a continuous learning loop between content output and performance data.
Collaboration and Coordination
Collaborate with content creators designers and copywriters to ensure social assets align with the content calendar and campaign objectives.
Support the coordination of influencer and creator content within the publishing schedule ensuring assets are approved scheduled and tracked.
Work closely with the brand team on day-to-day social activity keeping stakeholders informed of whats publishing whats performing and whats coming next.
Support briefing processes helping to translate client briefs and campaign objectives into clear direction for the creative team.
Platform Expertise and Trends
Stay current with social platform updates algorithm changes new features and emerging content formats sharing relevant developments with the team.
Contribute ideas for new content formats series and engagement approaches based on platform evolution and audience behaviour.
Ensure the studios content approach reflects the latest platform best practices for organic reach and engagement.
WHAT YOU BRING
35 years of experience in social media management for consumer brands ideally in beauty personal care wellness or FMCG.
Strong platform fluency across TikTok Instagram YouTube and emerging social channels including an understanding of content formats algorithms audience behaviours and publishing best practices.
Experience managing social content calendars and publishing workflows across multiple platforms.
Solid copywriting skills with the ability to write platform-native social copy that reflects a brands tone of voice and connects with diverse audiences.
Experience with community management including responding to comments and messages engaging with audiences and maintaining a consistent on-brand presence.
Familiarity with social media management tools (such as Sprinklr Hootsuite Sprout Social or similar) and native platform analytics.
The ability to track and report on social performance metrics with a good understanding of what the numbers mean and how they inform content decisions.
Strong organisational skills with the ability to manage multiple workstreams competing deadlines and day-to-day publishing demands without losing attention to detail.
A genuine interest in social culture digital trends and the evolving beauty and personal care landscape.
A collaborative proactive working style with the confidence to flag opportunities raise issues and contribute ideas.
Professional proficiency in English; additional languages are a plus.
Gen AI and Agentic Thinking
Basic proficiency with Gen AI tools (such as ChatGPT Claude Grammarly) to support copy drafting content ideation trend research and reporting.
An agentic approach to your work: ability to self-organise manage priorities find efficient solutions and take initiative across a busy multi-platform workload.
Willingness to experiment with AI tools as part of the social workflow understanding when they add value and when human creativity cultural nuance and community instinct are needed.
Understanding of AI limitations with an eye for outputs that feel authentic and on-brand versus generic.
Qualifications: Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work study volunteering or self-directed learning.
NICE TO HAVE
Experience in an in-house agency embedded studio or social-specialist environment.
An editorial background or experience writing long-form and short-form content for social.
Experience working with influencer or creator content within a publishing workflow.
Familiarity with social listening tools and basic audience research.
Experience with accessibility in social publishing (captions alt text inclusive content practices).
An interest in or experience with brand purpose inclusivity or social impact in a marketing context.
Familiarity with paid social amplification and how organic and paid content work together.
Our values shape everything we do:
BeAmbitiousto succeed
BeImaginativeto push the boundaries of whats possible
BeInspirationalto do groundbreaking work
Bealways learningand listening to understand
BeResults-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community clients and creations
OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.
Required Experience:
Manager
Key Skills
About Company
Oliver are the world's first and only advertising company to build in-house marketing teams and ecosystems. Your very own in house media agency.