Senior Social Strategist

Mexico City - Mexico

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

THE ROLE

Youllbe the strategic engine behind Doves social presence turning audience understanding cultural signals and platform data into briefs frameworks and recommendations that guide the creative team to produce stand-out work. Working across always-on content campaign activations creator partnerships and reactive cultural momentsyoullensure Doves social output is strategically coherent and creatively ambitious.

Werelooking for someone who can think at brand level and act at platform level someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on TikTok. Success means social work that is rooted in real insight aligned with Doves brand purpose and demonstrably effective in driving engagement conversation and brand affinity.

WHAT YOULL DO

Lead social-first strategy for Dove developing content strategies campaign platforms and always-on frameworks that connect brand purpose to audiencebehaviouron social
Mine consumer cultural and category insight toidentifyopportunities for Dove to show up meaningfully in social conversations and cultural moments
Translate platform data social listening and audience research into actionable creative briefs that give the team a clear strategic springboard
Develop audience and community strategies that deepen Doves connection with diverse audiences across markets and platforms
Partner with the creative team to shape ideas from brief through to execution providing strategic input that sharpens and elevates the work
Collaborate with social media managers to align strategic recommendations with publishing plans platform priorities and performance learnings
Inform creator and influencer strategyidentifyingpartnership opportunities that are authentic to Doves brand and relevant to target audiences
Present strategic thinking and campaign recommendations to the Dove brand team with clarity confidence and a strong point of view
Analysesocial performance data and campaign results to refine strategy over time building a continuous learning loop between insight creative and outcomes
Stay ahead of social platform evolution emerging audiencebehaviours cultural trends and competitive activity in beauty and personal care
Mentor and develop junior strategists within the studio building strategic capability and fostering a culture of curiosity andrigour
Shape strategic processes and tools for the studio including briefing templates insight frameworks and reporting approaches suited to social-speed workflows

WHAT YOU BRING

8 years of strategy experience with a significant focus on social-first or digital-first work for consumer brands
Deep understanding of social platforms (TikTok Instagram YouTube and emerging channels) including how audiences behave how content is discovered and what drives engagement
A track recordof developing strategies that led to effective measurable social campaigns or contentprogrammes
Experience in beauty personal care wellness or FMCG with a strong grasp of category dynamics consumer motivations and cultural context
Proven ability to turn research data and cultural observation into sharp actionable briefs and strategic frameworks
Experience working with or briefing content creators and influencer partnerships as part of a social content strategy
Confidence presenting strategic recommendations to senior brand stakeholders with the ability to simplify complexity and build conviction
Strong analytical skills with experience using social listening tools platform analytics and audience research to inform strategy
A collaborative working style with experience partnering closely with creative production and media teams
Experience mentoring or developing other strategists
Professionalproficiencyin English;additionallanguages are a plus

Gen AI and Agentic Thinking:

Proficiencywith Gen AI tools (such as ChatGPT Claude Perplexity research assistants) to enhance insight generation trend analysis audience research and strategic development
Agentic mindset: ability to deconstruct complex strategic challenges map out the most effective approach and execute withrigourand adaptability
Experience using AI to accelerate researchidentifypatterns in data and stress-test strategic hypotheses
Understanding of AI capabilities and limitations with strong critical evaluation of AI-generated insights and a commitment to human judgement and contextual nuance
Ability to guide teams in using AI tools responsibly and effectively within the strategic process

Qualifications:

Formal Degree is required
Professional English level spoken and writing.
Live in Mexico City or Metropolitan area

NICE TO HAVE

Experience working on Dove or Unilever brands
Multi-market or global brand strategy experience with an understanding of adapting social strategy across regions and audiences
Experience in a social-specialist in-house or embedded agency environment
Familiarity with social commerce community management strategy or earned media approaches
Experience with brand purpose inclusion or social impact strategy
Knowledge of the evolving regulatory and ethical landscape in beauty marketing.

#OLATAM #ReqID16994

#OLATAM #REQID16994

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.

Required Experience:

Senior IC

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver ...