Marketing Specialist

Join the vibrant community at California State University Long Beach (CSULB)!

Located just three miles from the Pacific Ocean CSULB offers an inspiring workplace and an exceptional Southern California lifestyle. Our 322-acre campusone of the largest in the CSU systemserves more than 42000 students and is known for its commitment to student success innovation and impactful academic and research initiatives.

As a member of the CSULB community youll experience a dynamic environment filled with cultural landmarks collaborative energy and opportunities to make a meaningful difference.

Work-life balance thrives here. Long Beach blends coastal relaxation with urban vibrancy offering miles of beaches year-round sunshine a thriving arts and food scene and convenient access to both Los Angeles and Orange County. Its an ideal place to grow your career while enjoying everything Southern California has to offer.

Join the California State University (CSU) and explore career opportunities that advance student success and strengthen Californias futureoffering competitive compensation comprehensive benefits and professional growth.
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Job Summary

Under the direction of the Director of Student Affairs Communications & Marketing the Marketing Specialist is responsible for increasing awareness understanding and utilization of campus support resources among students at CSULB. This position supports and collaborates with all Student Affairs programs with a primary focus on Beach Wellness (Counseling & Psychological Services and Rising Tides Student Health Services Safer and the CAST mobile crisis team) by developing and executing strategic data-informed and student-centered marketing initiatives. Using current and innovative digital and print marketing strategies the specialist creates compelling content that resonates with a college student audience ensures consistent messaging across platforms and leverages data and marketing best practices to effectively connect students with essential resources that support their academic success and overall well-being. The Marketing Specialist will work closely with students to write produce and create content for high visibility. The incumbent will stay updated on media trends in the higher education landscape and bring new and innovative ideas to CSULB. By upholding accessibility standards supervising student assistants and facilitating cross-departmental partnerships the specialist contributes to the enhancement of communication efforts and the promotion of equity and inclusivity across campus.

Furthermore the incumbent provides services that are equitable inclusive and culturally sensitive to enhance the quality of campus life. This position uses a student centered and equity minded approach in all communication and service efforts.

CSULB has been recognized as one of the Most Promising Places to Work in Student Affairs in 2024 and 2025.

Key Responsibilities

• Marketing Strategy & Execution: Develop implement and oversee comprehensive digital and print marketing strategies that promote Student Affairs programs services and resources with a primary focus on Beach Wellness (Counseling & Psychological Services and Rising Tides Student Health Services Safer and the CAST mobile crisis team).
• Collaboration and coordination with Student Affairs/Campus Departments: Meet regularly with Student Affairs departments and campus partners to identify marketing needs and opportunities.
• Data informed marketing & assessment: Utilize available data sources such as campus surveys website analytics social media metrics and engagement data to inform marketing decisions.

Department

Student Affairs Communications & Marketing

Time Base

1.0 time-base 40 hours per week.

Duration of Appointment

This is a temporary position for one year with no permanent status granted. Temporary assignments may expire prior to the ending date.

Classification

Marketing Communications Professional II

Compensation

Salary placement is determined by the education experience and qualifications the candidate brings to the position internal equity and the hiring departments fiscal resources.

CSU Classification Salary Range: The CSU Classification Salary Range for this position is $5178 (Step #1) - $7543 (Step #20) per month.

Benefits

At California State University (CSU) we prioritize the health growth and success of our employees. Our benefits program reflects our commitment to your overall well-being.

To be eligible for full benefits employees must be appointed at least half-time (.50 FTE) with an appointment lasting more than six months and one day. Benefits eligibility and offerings may vary based on appointment type classification and applicable collective bargaining agreement. Eligible employees may have access to a comprehensive benefits package that can include:

• Paid Time Off: Up to 24 vacation days per year (based on employee group and/or length of service) 14 paid holidays and 12 sick days annually with unlimited accrual.
• Health Coverage: A variety of medical dental and vision plans.
• Retirement Plans: Participation in the CalPERS defined benefit plan along with voluntary savings options such as 403(b) 401(k) and 457 plans.
• Educational Benefits: Tuition fee waiver programs for eligible employees; dependent eligibility varies by employee group and bargaining unit.
• Employee Assistance Program (EAP): Confidential counseling and support services for employees and their families.
• Additional Benefits: Wellness programs professional development opportunities and insurance options including life disability and pet insurance.

Candidates are encouraged to review the appropriate CSU Employee Benefits Summaryfor details specific to their position. Additionally the CSU Total Compensation Calculator is available to help prospective employees understand the full value of the CSU benefits package and how it complements base salary.

Knowledge Skills and Abilities

Strong understanding of social media platforms social media marketing strategy and best practices for engagement. Excellent oral and written communication skills required to address a wide variety of audiences and constituency groups including 1:1 meetings with department leadership and departmental group meetings. Ability to listen and take feedback from individuals and groups and implement with accuracy direction address issues etc. Ability to manage multiple projects and deadlines effectively. Strong analytical mindset with the ability to interpret data and insights to drive decision-making. Strong collaborative mindset and ability to work effectively with diverse stakeholders. Ability to establish and maintain cooperative working relationships and maintain a positive and respectful attitude.

Knowledge of current trends in social media marketing. Ability to stay updated with fast-paced changes in communications industry standards. Excellent organizational time management and project management skills. Completes deadlines and follows outlined timelines. Ability to work effectively with colleagues across various units. Ability to consistently report to work on time prepared to perform the duties of the position. Working knowledge of standard safe work practices. Ability to communicate with an ethnically and culturally diverse campus community. Ability to follow all university policies procedures and guidelines including but not limited to safety civility information security and non-discrimination policies and procedures. Ability to contribute to a positive university experience for each and every student and assist in achieving the universitys commitment to a vision of excellence.

Education and Experience

Equivalent to a bachelors degree in a related field and two years of relevant experience required. Occasional evenings and or weekends.

Preferred:

Professional or technical experience.

Experience in marketing promotion communications digital media or related field.

Progressively responsible professional experience in social media engagement and digital marketing preferred.

Three-years experience and fluency in social media platforms including but not limited to Instagram YouTube TikTok etc.

Experience in media production equipment and software (e.g. Adobe Creative Suite).

Experience supervising leading and mentoring students/student groups from diverse backgrounds.

Possess or be eligible to possess a valid CA Drivers License.

Application Procedures

Click Apply Now to complete the CSULB Online Employment Application.

Please fill out the application completely. It is important that all sections of the online application are completed fully and accurately. Be sure to include all relevant education and experience. Your application will be used to determine whether you meet the minimum qualifications for this position.

Physical Summary

Light work - Job involves some lifting of medium weight objects (10-20 pounds) and/or 10% - 20% of the job involves standing or walking.

Additional Information

CSULB is not a sponsoring agency for staff and management positions (i.e. H-1B Visas).

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSULB will make a conditional offer of employment which may be rescinded if the background check reveals disqualifying information and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Equal Employment Statement

Consistent with California law and federal civil rights laws CSULB provides equal opportunity in employment without unlawful discrimination or preferential treatment based on race sex color ethnicity national origin or other protected status. CSULB complies with Title VI of the Civil Rights Act of 1964 Title IX of the Education Amendments of 1972 the Americans with Disabilities Act (ADA) Section 504 of the Rehabilitation Act the California Equity in Higher Education Act Californias Proposition 209 (Art. I Section 31 of the California Constitution) other applicable state and federal anti-discrimination laws and CSUs Nondiscrimination Policy. We prohibit discriminatory preferential treatment segregation based on race or any other protected status and all forms of discrimination harassment and retaliation in all university programs policies and practices.

California State University Long Beach expects respectful professional behavior from its employees in all situations. Acts of harassment or abusive conduct are prohibited. Demonstrated appropriate professional behavior treating others with civility and respect and refusing to tolerate abusive conduct is expected of all employees.

Accommodations

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact .

Out of State Employment Policy

California State University Long Beach as part of the CSU system is a State of California Employer. As such the University requires all employees upon date of hire to reside in the State of California.

As of January 1 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.