Sales Enablement Content Manager
San Antonio, TX - USA
Department:
Job Summary
The Sales Enablement Content Manager is responsible for building governing and optimizing the sales content ecosystem including plays messaging narratives competitive insights and product-to-sales translation. This role ensures Vericast sellers across all segments have the right tools and messages to win consistently improving productivity win rates and onboarding success.
KEY DUTIES/RESPONSIBILITIES
- Own the Sales Content Ecosystem - Govern structure quality and lifecycle of all sales content; Maintain content taxonomy and ensure findability; Enforce version control compliance alignment and content governance. (20%)
- Build & Maintain Vericast Sales Playbooks - Create and maintain sales play-specific playbooks across segments; Define discovery flows messaging competitive positioning and objection handling; Align plays to pipeline stages and forecasting criteria. (20%)
- Translate Product & Product Marketing Manager Deliverables into Sales Assets - Partner with Product and Marketing to create sales content aligned to our sales strategy; Convert product updates into seller-ready messaging decks talk tracks and collateral; Create launch enablement kits and vertical narratives; Partner with training to integrate materials into onboarding and skills programs. (15%)
- Partner with Field Leadership to Drive Adoption - Collaborate with leaders across Enterprise Strategic and Priority segments; Develop battlecards competitive teardowns and scenario-based tools; Collect field feedback to update and optimize content regularly. (15%)
- Content Analytics & Insights - Measure content usage play adoption and impact using enablement analytics; Analyze correlations between content and deal progression; Prioritize new content creation based on performance insights. (15%)
- Ensure Messaging Consistency Across GTM Functions - Align messaging across Sales Marketing Product and Customer Success; Maintain consistency of value propositions proof points and competitive angles. (15%)
Qualifications :
EDUCATION
- Bachelors degree required in any field
EXPERIENCE
- 5 years in Sales Enablement Product Marketing or GTM strategy roles. (required)
- Experience building sales content playbooks and messaging frameworks. (required)
- Experience with content management platforms (Highspot Seismic etc.). (required)
- Experience in complex B2B environments supporting Enterprise and Strategic sellers. (preferred)
- Familiarity with sales methodologies (Challenger MEDDICC Value Selling). (preferred)
KNOWLEDGE/SKILLS/ABILITIES
- Strong writing storytelling and communication skills. (required)
- Ability to analyze performance data and make content recommendations. (required)
- Strong collaboration skills with Product PMM and Sales Ops. (preferred)
OTHER
Success Measures (First 12 Months)
Increased content usage and adoption across segments.
Reduction in outdated and unused content.
Improved onboarding productivity through aligned messaging.
Consistent application of competitive positioning and narratives.
Measured correlation between content usage and improved deal outcomes.
Additional Information :
Base Salary Range: $100000-$125000
Position is eligible for an annual bonus incentive program
Applications will be accepted until the posted deadline May 31 2026 or until a sufficient candidate pool has been identified.
The ultimate compensation offered for the position will depend upon several factors such as skill level cost of living experience and responsibilities.
Vericast offers a generous total rewards benefits package that includes medical dental and vision coverage 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance employee assistance and pet insurance are also available not to mention smart and friendly coworkers!
At Vericast we dont just accept differences - we celebrate them we support them and we thrive on them for the benefit of our employees our clients and our an Equal Opportunity employer Vericast considers applicants for all positions without regard to race color creed religion national origin or ancestry sex sexual orientation gender identity age disability genetic information veteran status or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at . EEO is the law. To review your rights under Equal Employment Opportunity please visit: Work :
Yes
Employment Type :
Full-time
About Company
Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solut ... View more