GAIN Performance Creative Strategist

Business Unit:Performance: We help brands show up in the right place at the right time to the right people with data driven campaigns
Team:Creative Performance
Reporting to:Head of Creative
Location:UK-based hybrid with offices in Bournemouth Bristol London and Manchester you can work from either

ABOUT:

GAIN is a creative-led insight-driven company that blends datatechand creativity. We believe the best ideasemergewhere intelligence and creativity unite where insight sparks imagination and where innovation turns possibility into progress.

We are explorers of new frontiers shaping bold strategies that move people brands and businesses forward. Individually and together our specialist teams provide the vision data and confidence brands andorganisationsneed to make braver more impactful decisions.

Today as GAIN we work as a united force using data to fuel creativity and technology to unlock new possibilities. Asimagineerswedontjust embrace innovation we engineer it transforming information into action and ideas into breakthroughs.

This is where rebel thinking smart technology and data-driven creativity shape the our five specialist teams:Creative StudioConversionCustomer ScienceExperienceandPerformance. Individually and together we work to fuel yourgrowth anddeliver measurable impact.

THE ROLE

As a Creative Strategist at GAIN youwontjust be supporting clients you will be the engine room of their growth. You will sit at the vital intersection of data and imagination bridging the gap between brand storytelling and hard performance metrics.

We need a scientific creative who can deep-dive into UK consumer behaviour to uncover psychological painpoints andthen translate those insights intoscroll-stopping copy and scripts. You will own the end-to-end strategy for paid social building structured testing programs that prove creative is the biggest lever for success.

RESPONSIBILITIES

• Own the end-to-end creative roadmap for Meta TikTok YouTube and emerging platforms.

• Deep-diveinto UK customerbehaviorto uncover the why behind the pain points motivations andpurchasingbarriers to create strategies grounded in real customer truth.

• Act as the connective tissue between branding and performance ensuring high-production aesthetics never come at the expense of conversion.

• Write strategic persuasive scripts and ad copy. You must be able to craft hooks that capture attentionand narratives that drive measurable action.

• Identifycultural trends and storytelling angles that keep our clients ahead of the curve.

• Translate complex data into clear actionable and inspiring briefs for designers editors and UGC creators.

• Partner with Growth and Performance teams to align creative testing with key metrics
• Present your creative decisions confidently to internal leads and senior client stakeholders.

• Youarentjust a strategist; you are a writer who understands the nuances of persuasive digital-first language.

• Proven ability to analyze pain points motivations and blockers to inform creative.

• You are an active observer of internet culture and emerging media trends.

• You are fluent in Meta/TikTok Ads Manager and the alphabet soup of metrics

• Demonstrated experience balancing brand integrity with performance goals.

Nice to Have:

• Experience in UGC/Creator-led strategy.

• Familiarity with AI-powered creative tools and testing optimization platforms.

• Experience with full-funnel creative (integrating paid and organic social).

How we work:

Constant curiosity: were curious critical creative thinkers who get a kick out of finding new ways to look at the world. So we constantly seek out data insight intelligence and inspiration that fuels our thinking.

Pushing boundaries: we dont wait for innovation; we share a relentless drive to engineer it. Merging data technology and creativity to craft bold strategies that drive real impact.

The power of our imagination: creativity guides everything we do. Were not afraid to think big and push our clients out of their creative comfort zone.

Making it happen: we create we experiment we go again. Giving each other the freedom to fail. Collectively pursuing ideas that have the power to change the world.

Putting people first: We never lose sight of humanity care and impact. We do whats right not whats easy. For our people our clients and the planet.

About GAIN

GAIN is creative-led insight-driven company that blends data tech and creativity to create meaningful impact with a workforce of 650 people worldwide.

This role will sit within the Performance Business Unit. We help brands show up in the right place at the right time to the right people with data driven campaigns. Whether its paid media SEO link building or performance-driven creative we build campaigns that actually perform - driving clicks visibility conversions and real business growth.

Benefits (Our Benefits vary from country to country but we strive to provide similar benefits across all regions)

The Application Process:

1. 45-minute first interview with a senior team member

2. One hour interview with two team members including a take home and on-screen task

(P.s. our interviews tend to be more friendly and relaxed than most thats how we like to work)

Interview Adjustments - We will do everything possible to create the best experience for candidates however we appreciate interviews can be challenging. So please let us know if we can make any adjustments to make you more comfortable or confident.

The above also applies once successful if you require any reasonable adjustments to ensure a smooth transition into your new role please highlight this with us during onboarding.

GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex race disability age sexual orientation gender reassignment religion or belief marital status or pregnancy and maternity
DISCLAIMER: We never request any form of payment or fees from candidates at any stage of the recruitment process. If you are contacted by anyone claiming to represent our company and asking for money or personal financial details please report it immediately to . All genuine communications will come from Home GAIN.