Campaign Manager, Arabic and German-speaking markets

DEADLINE FOR APPLICATIONS

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ABOUT WFP

The World Food Programme is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.

At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP visit our website: follow us on social media to keep up with our latest news: YouTube LinkedIn Instagram Facebook Twitter TikTok.

WHY JOIN WFP

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive diverse and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

POSITION TITLE: Campaign Manager Arabic and German-speaking

markets
ORG UNIT: Private Partnerships Division (PSP)
DUTY STATION: Rome HQ
CONTRACT TYPE: Regular consultant
DURATION: 11 months
LINE MANAGER: Global Supporter Acquisition Lead

ORGANIZATIONAL CONTEXT
The United Nations World Food Programme (WFP) is the largest humanitarian organization saving and changing lives worldwide. WFPs latest analysis shows 318 million people facing acute hunger not knowing when or if they will eat again. The needs are immense and thats why the Private Partnerships Division (PSP) is investing in fundraising from individuals. WFPs individual fundraising programme is the fastest growing among our peer set (IFL Forum) and with ambitious plans for the next strategy period we aim to reach a cumulative income of USD 1.4 billion from 2020-2030. Unique in the sector WFP fundraises globally from a centralized team that reaches hundreds of millions of people in 180 countries. Our strategy is digital-first; we recruit supporters primarily through Meta Google and TikTok and provide a world-class supporter experience via email SMS Whats App outbound telephone and social media. The programme is currently expanding to support six core languages: English French Arabic German Korean and Chinese.

PURPOSE OF THE ASSIGNMENT
The core purpose of this role is to acquire new supporters via data-driven digital fundraising campaigns (primarily Facebook/Instagram TikTok and search) in line with agreed targets. You will be responsible for growing and maximising income from your allocated markets by working closely with other Campaign Managers to apply existing best practices while also localising and adapting your approach as required for optimal results.

KEY RESPONSIBILITIES

Roles cover a wide range of tasks as required to deliver on the teams evolving needs and ambitious fundraising targets. The list below is not exhaustive but great care will be taken to ensure a balanced workload.

CAMPAIGN PLANNING
Develop a pipeline of world-class fundraising campaigns across search TikTok and Facebook.
Liaise with other teams and external agencies to source celebrity fundraising content from household names.
Serve as the teams Content Hub focal point regularly briefing reviewing and providing feedback on staff and beneficiary content to ensure a continuous flow of content for all language markets.

CREATIVE PRODUCTION
Draw on previous data and insights to develop highly effective fundraising creative for digital channels i.e. content copywriting factchecking scriptwriting briefing designers/video producers.
Oversee the Campaign Coordinators work in trafficking all ads through internal clearance and in ad platforms.

Translate creative developed in other languages including proofreading as required.

MEDIA BUYING & ANALYSIS
Build launch and manage campaigns in Facebook and TikTok monitoring and maximising financial performance via ongoing optimisation

(audiences creative placements budgets).
Build new audiences and explore new targeting approaches.
Perform thorough data analysis to identify and address sources of underperformance.
Develop and execute AB tests to draw reliable conclusions and reportable insights.
Contribute insightful commentary and analysis to team reports and presentations.

DELIVERABLES AT THE END OF THE CONTRACT

A portfolio of highly efficient campaigns that maximise income in line with agreed fundraising targets

QUALIFICATIONS AND EXPERIENCE REQUIRED

Education

University degree in a relevant discipline (e.g. marketing communications business international relations).

Work history

At least three years of professional experience in relevant areas (digital marketing creative/media agencies social media fundraising) with expertise in developing social media campaigns in Arabic and German-speaking markets. Prior experience with WFP or another UN agency is preferred.

Skills & experience

Planning and management of social media campaigns
Copywriting for international development/humanitarian causes
Expertise in social media or fundraising metrics and analysis
Creative agency and media agency management
Reporting and influencing within a UN agency
Creative production for social media campaigns
Digital advertising platforms (Facebook Ad Manager Google AdWords)
Digital marketing analytics (Google Analytics Tableau)
Project management tools (Trello Asana AirTable)
Expertise in Arabic and German-speaking audiences and markets
Excellent organisation and prioritisation skills
Analytical skills and high attention to detail
People-oriented: a collaborative and supportive team player
Highly data-driven and results-driven
Creative thinker with a solutions-oriented mindset
Proven success in an international environment
Flexible and adaptable to change
Available to work out of hours when required

Languages

Native or C2-level Arabic
C1-level English
Knowledge of German

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:

NO FEE DISCLAIMER

The United Nations does not charge any application processing training interviewing testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee please disregard it. Furthermore please note that emblems logos names and addresses are easily copied and reproduced. Therefore you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email LinkedIn or any other channel.

• We strongly recommend that your Workday profile is accurate and complete and that all sections are filled in including your employment history academic qualifications language skills and UN grade (if applicable). Once your profile is completed please apply and submit your application.

• If you experience technical issues while submitting your application you may contact us at . Please note that this email is only for technical issues with an application - unsolicited applications or documents sent to this inbox will not receive a reply.

• At the application stage the only required documents are your CV and Cover Letter. Additional documents (passport certificates recommendation letters etc.) may be requested later in the process.

• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse all forms of discrimination any kind of harassment sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.