Regional VP of Strategic Initiatives | Florida Market

The Regional Vice President of Strategic Initiatives directs the referral development efforts of a team of Physician
Navigators and Clinical Navigators provides supervision and training for hospital-based staff who have marketingcase finding and relationship management responsibilities and implements system and market-specific initiatives to support and achieve organizational goals.

I. Job Responsibilities:
Marketing
Demonstrates the ability to lead and motivate staff (Clinical Navigators and Physician Navigators) to achieve
organizational goals.
Serves at the primary Navigator for referral sources and for physicians.
Assists in the development of market-specific strategies to support strategic plans and goals.
Monitors daily weekly monthly and year-to-date trends (referral patterns from physicians facilities and acute care
discharge planners) stays abreast of market competition and adjusts case finding strategies to maximize staff
resources and facilitate patient admissions. Provides monthly updates and communicates regularly with
management to ensure strategies align with system goals.
Conducts needs assessment surveys with key stakeholders (Community patients families physicians referral
sources and PAM Health Board) to identify service needs and opportunities for program development. Documents
feedback on Upshot.
Sets expectation for staff to offer exemplary customer service.
Develops and coordinates initial and ongoing sales training for Clinical Navigators and Physician Navigators to
effectively transfer learning objectives and ensure a high level of customer service and satisfaction with referral
sources.
Conducts bi-weekly marketing meetings with Clinical Navigators and Physician Navigators to ascertain market
trends and evaluate key initiatives.
Provides direct and/or indirect supervision coaching counseling and performance appraisal for Clinical Navigators
and Physician Navigators. Trains staffs to be effective in presentation tours and community outreach as needs are
identified. Also provides back-up for Physician Navigators and Clinical Navigators as necessary.
Provides in-service training and consultation to system staff on marketing efforts upon request. Communicates
continually with management about marketing-related needs and activities.
Facility Marketing
Directs facility marketing initiatives and referral finding strategies. Works collaboratively with Admissions to
facilitate the referral process. Assists in providing options to referral sources for all denials. Assures all processes are
followed according to plan and reports are filed in a timely manner.
Demonstrates understanding of service offerings and facility capabilities and limitations; demonstrates an
understanding of competitors services and compares and contrast those with related PAM Health products and
services.
Trains staff to be effective in presentation tours and community outreach as needs are identified.
Provides regular and timely information about PAM Healths services to referral sources and the community
through in person visits presentations tours conferences and health screenings.
Responds to and coordinates Navigators requests for in-service presentations to key referral or community groups
and involves facility staff in making presentations in their areas of expertise.
Insures that staff responds to inquiries made directly to the facility in a courteous and timely manner and facilitates
follow-up by the appropriate Navigator.
Coordinates facility based in-services and events for referral source and community groups within time frames
outlined in the marketing plan in a professional and courteous manner.
Coordinates facility tours involving facility staff and Navigators as appropriate according to the tour protocol in a
professional and courteous manner.
Program/Product Development
Identifies opportunities for development of new services and program offerings including new locations. Conducts
market research to determine program feasibility.
Understands basic business principles (e.g. profit/loss cost benefit general finance and return on investment).
Assists with feasibility studies and program development activities as requested.
Identifies and implements marketing and staff education strategies and plans for approved new programs. Assesses
effectiveness of such plans and modifies plans as necessary.
Leadership
Inclusiveness: Promotes cooperation fairness and equity; shows respect for people and their differences; works to
understand perspectives of others; demonstrates empathy; brings out the best in others and in his/her team.
Managing Staff: Coaches evaluates develops and inspires staff. Sets expectations. Recognizes achievements.
Effectively manages conflict. Aligns dept. goals with company goals. Provides feedback group leadership. Delegates
appropriately. Evaluations completed on time.
Stewardship and Resource Management: Demonstrates accountability and sound judgment in managing company
resources. Appropriate understanding of confidentiality and company values. Adheres to and supports company
policies procedures and safety guidelines.
Problem Solving: Identifies problems involves others in seeking solutions. Conducts appropriate analysis. Searches
for best solutions. Effectively and efficiently implements appropriate response to correct problem. Responds
promptly and effectively to new challenges.
Decision Making: Makes clear consistent decisions. Acts with integrity in all decisions. Distinguished relevant from
irrelevant information. Makes timely appropriate decisions.
Strategic Planning and Organizing: Understands company vision and aligns priorities accordingly. Measures
outcomes. Uses feedback to redirect as required. Evaluates alternatives. Appropriately organizes complex issues to
desirable resolution.
Communication: Connects with peers subordinate employees and all customers. Actively listens. Clearly and
effectively shares information. Demonstrates effective oral and written communication skills. Negotiates effectively.
Quality Improvement: Strives for efficient effective high quality performance in self and the department. Delivers
timely and accurate results. Resilient when responding to matters that are challenging. Takes initiative to make
improvements.
Leadership: Motivates others. Accepts responsibility. Maintains high morale in department. Develops trust and
credibility. Expects honest and ethical behavior of self and staff.
Teamwork: Encourages cooperation and collaboration. Builds effective teams. Works in partnership with others. Is
flexible. Responsive to the needs of others.
Development: Maintains up-to-date skills through involvement with professional organizations or continuing
education.
Maintains the highest level of customer service via courtesy compassion and positive communication.
Promotes the Mission and Vision of PAM Health within the work environment and community. Respects dignity
and confidentiality by adherence to all applicable policies and procedures.

II. Health and Safety
Works in a manner that promotes safety; wears clothing appropriate to the performance of the job.
Follows universal precautions as appropriate for position; complies with Employee Health requirements for
continued employment
Knows own role in case of an emergency

Education and Training: Must possess a baccalaureate degree from an accredited college or university; equivalent
experience and clinical training may be substituted.

Experience:
Minimum of five years of progressive experience in healthcare sales/marketing; previous management experience
helpful.

Knowledge Skills and Abilities:
Team player with effective coaching and training skills to lead and motivate staff
Strong interpersonal skills; proven relationship management skills with physicians staff and referral sources
Good written and verbal communication skills with experience utilizing MS Word MS Excel and PowerPoint
software programs; effective decision making skills; ability to understand and produce usable data for
marketing response to community needs
Aptitude to learn and understand PAM Health service offerings programs and data management tools for
positioning system services
Effective problem solver with ability to think outside-the-box to find solutions for customers
Ability to work in an unstructured setting
Self-motivated
Experience or aptitude to learn and understand PPS guidelines for reimbursement and marketing purposes

At PAM Health our culture is defined by the values we demonstrate every day. Every employee is expected to align
their behaviors decisions and interactions with our core values. Not just in moments of recognition but in their
daily work routine. These values are the foundation of our mission the standard for our performance and the
compass for how we treat patients families and one another. Upholding these principles is not optional; it is a
shared commitment to excellence and healing.
Respect Treating every patient their family our colleagues and the communities we serve with regard and dignity
cultivating an environment where people feel cared for appreciated and valued.
Integrity Being trustworthy and accountable for consistently meeting superior standards of character honesty
ethical behavior and job performance.
Care with Compassion Demonstrating genuine care for our patients and colleagues through empathetic awareness
of suffering and taking action to relieve it.
Teamwork Collaborating with our colleagues in alignment with our values being present for others and
consistently meeting elite standards of personal and team performance.
Innovation Actualizing success by challenging the status quo developing a culture of creativity and committing to
positive transformational change.
Lifelong Learning Cultivating a path of continuous growth and development bringing our evolving knowledge and
abilities into practice and expanding our influence.
Impact Making a measurable difference in delivering extraordinary patient outcomes achieving quality results and
capitalizing on opportunities that fulfill our mission and vision.